15/11/2021

Latest Covid Public Health Campaign Launches

'We all need to keep being careful', this was the message of the First and deputy First Minister's as the latest phase of the Executive's Covid public information campaign was rolled out.

The 'Let's Keep Making Safer Choices' campaign is running across a mix of media channels, and is the latest is a series of public health campaigns deployed since the pandemic began in March 2020.

Launching the latest campaign, First Minister Paul Givan said: "People should be proud of the efforts and sacrifices they have made to protect themselves and others. Your actions and selflessness have undoubtedly saved lives.

"Small acts by each and every one of us can have a major impact. By getting your vaccine, wearing a face covering in crowded or indoor settings and taking regular tests, we are all playing our part in keeping society moving forward.

"This new information campaign reminds and encourages us to keep going and stick to the public health advice."

Deputy First Minister Michelle O'Neill added: "The latest phase of our public information campaign reminds us that we have come a long way. And to protect that progress, it is crucial that everyone continues to follow the public health advice.

"We know it's difficult, we know people are tired, but the virus is still circulating in the community and we cannot let our guard down.

"By making safer choices, we are each playing our part in the wider societal effort to protect ourselves and others from the virus."

Related Northern Ireland News Stories
Click here for the latest headlines.

13 September 2021
'We All Must Do It' Campaign Wins Prestigious Advertising Award
The Northern Ireland Executive's Coronavirus public information campaign, 'We all must do it to get through it' campaign has been recognised as the Best Marketing Campaign at the UK Agency Awards ceremony in London.
13 November 2020
New Coronavirus Public Information Campaign Launched
A new Coronavirus public information campaign has been launched by the NI Executive in the run-up to Christmas. It's the latest phase of the multi-channel campaign, and shows how the virus can spread through close personal contact in unregulated settings.
01 February 2018
PHA Launches Breastfeeding Campaign
The Public Health Agency (PHA) has launched a new breastfeeding campaign. The campaign highlights the health benefits of breastfeeding and supporting mums to feel more comfortable breastfeeding in public. The SDLP has welcomed the launch of the Public Health Agency’s breastfeeding campaign.
17 June 2015
Number Of People With HIV Almost Doubles In Ten Years – PHA
Northern Ireland had the biggest rise in new HIV diagnoses compared to the rest of the UK between 2000-2013, according to new figures. The number of people living with HIV has almost doubled over the last two years, the Public Health Agency (PHA) has announced.
25 October 2001
Health Minister launches winter warmth campaign
The Minister of Health, Social Services and Public Safety, Bairbre de Brún, has launched the 2001/2002 Keep Warm Keep Well campaign. Speaking at a function in Belfast City Hall on Thursday October 25, the Minister stressed that everyone in the community should be aware of the dangers that winter can bring.