'No Need To Speed' Campaign Launches

As Road Safety Week gets underway, the Infrastructure Minister Nichola Mallon has today urged drivers and riders to "slow down and reduce their speed on the road".

Making the call, Minister Mallon said: "Excessive speed for the conditions is one of the main causes of people being killed or seriously injured on our roads. The Department for Infrastructure is collaborating with road safety partners in the emergency services to remind drivers and riders that there is 'No Need to Speed'.

"We must challenge, and disrupt attitudes of people who think that it is safe to speed. No one can foresee the unexpected. Whatever the circumstances of any collision, whether on a rural or urban road, speeding always makes the consequences worse.

"We all must be mindful that speed limits are set as an absolute maximum and that the weather and conditions need to be taken into consideration when driving on any road. Speed does not need to be high to kill or seriously injure.

"Over the last five years, 56 people have lost their lives here due to 'excessive speed having regard to the conditions'. Many, many more have been seriously injured.

"Road safety is important for every single road user all year round, not just for this week. We all have a personal responsibility to drive or ride in a way that keeps ourselves and others safe in our community. Every 1mph reduction in average speeds causes, on average, a 5% reduction in collisions. This could be the difference between life and death. So please slow down, take extra care around our schools and act responsibly on every journey."

Also backing the safety campaign, PSNI T/Assistant Chief Constable Jonathan Roberts said: "Speeding, drink or drug driving and inattention are consistently the principal causes of the most serious road traffic collisions in which people are killed or seriously injured on roads across Northern Ireland.

"Police will continue to robustly enforce the law to make our roads safer, but everyone shares the responsibility to prevent deaths and injuries. Drivers and riders must slow down, pay greater attention to their surroundings, NEVER ever drive or ride a motorbike after drinking or taking drugs and whether you are a driver or passenger, always wear a seatbelt.  Pedestrians and cyclists also need to be aware of their surroundings and particularly at this time of year, make every effort to been seen by wearing reflective or hi-vis clothing."

Paddy Gallagher, Assistant Chief Fire and Rescue Officer, Northern Ireland Fire and Rescue Service (NIFRS) added: "So far this year, up to the end of October, our Firefighters have attended 451 road traffic collisions and rescued 317 people from their vehicles. Sadly they witness first-hand the carnage on our roads and the lives completely destroyed as a consequence of irresponsible road user behaviour and in particular speed. 

"We are all responsible for road safety – we all have a responsibility to 'Share the Road to Zero' and we all have a responsibility to do all we can to ease the pain, loss and suffering to individuals, families and communities caused by road traffic collisions.

"Please slow down - one life lost is one too many."