Experience NI App Launches With £20k Investment

An app designed to enhance visitor experiences in Northern Ireland has launched with an initial investment of £20,000.

The Experience Northern Ireland app, introduced by Carrickfergus Enterprise, is designed to be a one-stop itinerary planning solution for visitors to the region.

Free to use and the only application of its kind available, it enables users to plan ahead whilst visiting Northern Ireland.

Featuring must-see destinations in one easy to navigate platform, the brand-new hospitality and tourism app is aimed at heightening awareness of both Northern Ireland's well-known and hidden gem locations whilst boosting footfall to businesses. It hopes to make tourism and hospitality businesses more discoverable by the visitor.

Kelli Bagchus, Manager of Carrickfergus Enterprise said: "After months of development and testing, we are delighted to launch our brand-new Experience Northern Ireland App. It is the perfect way for a visitor to plan everything from a fun day out, to a five-day tour around Northern Ireland. The App creates an all-encompassing trip whether the visitor knows where they want to go or just discover great experiences along the way, we are confident that the itinerary created using the App is exactly what visitors to Northern Ireland need."

Ms Bagchus continued: "The App isn't just for holidaymakers; we want to encourage people living locally to explore the wonderful places right on their doorstep and perhaps discover some hidden treasures along their travels."

Experience Northern Ireland focuses on helping visitors travelling within Northern Ireland create custom holiday itineraries. Visitors are completely in control of the planning as it houses information on accommodation, tour providers, heritage experiences, where to eat and what to do, as well as major attractions to visit all connected in one place.

Times and distances are also calculated automatically to ensure itineraries are maximised, mapping out the journey digitally for ease of travel.

The tourism and hospitality sector is one of the fastest growing in Northern Ireland and as a social enterprise it is a commitment of Carrickfergus Enterprise to support as many businesses as possible. Businesses in Northern Ireland can now be part of the Experience Northern Ireland App and enjoy the benefits of the complementary website and aggressive SEO and Marketing Strategy for 2020 and beyond.

Members of the public can make use of the feature by searching Experience Northern Ireland on the App Store to download.

Firms wishing to have their business, tourism experience or accommodation listed can contact Kelli at info@xperienceni.com or call 028 93369528.



(JG/CM)