New Grad Programme To Widen Scope Of Local Firms

An innovative programme to help NI firms break into new markets while supporting graduates to achieve international business experience has been launched by Invest NI.

The 'Graduate to Export' scheme will enhance the export capabilities of local firms by paring them with a graduate who will spend 18 months researching and targeting a potential export market.

Graduates will also study towards a Post Graduate Diploma in International Marketing delivered by Ulster University and the Institute of Export & International Trade.

Steve Harper, Executive Director of International Business at Invest NI, expressed hope that companies with ambitious growth plans will be inspired to take the plunge into new export markets through the scheme, a move that could both increase their growth potential and boost the local economy.

For the first six months of the 18 month programme, graduates will be based with the host company in Northern Ireland, getting to know the business and its export ambitions. Using this knowledge, they will then relocate to a new target export market for twelve months to research and develop a market entry strategy on behalf of the company.

Mr Harper commented: "It isn't always easy for a business to resource extensive research in advance of targeting new markets. Our Graduate to Export programme specifically addresses this.

"The graduates also have a lot to gain from this programme. They will receive academic mentoring and company support throughout the programme, and will develop international business experience.

"It really is a win win for both the companies and graduates involved."

The Diploma is fully funded by Invest NI, along with the graduates' salaries for the duration of the programme.

Owen McKeown, who will have an International Marketing Executive role with Cubis Systems, spoke of his decision to apply for the programme: "Having completed my degree course I was undecided on my next steps. I had a desire to get out there into the business world but was keen to enhance my academic portfolio further.

"Graduate to Export is giving me the chance to gain commercial experience and develop marketing and export skills while working towards a professional qualification. Furthermore, it provides the security of mentoring and company support while based away from home.

"This ticks all of the boxes for me, I am delighted to have secured a place on the programme."



(JG/MH)