08/10/2019

Belfast Secures International Conference

Some 120 international buyers will meet in Belfast next Spring for a prestigious conference that's set to boost the local tourism economy.

HelmsBriscoe will hold its European, Middle Eastern and African (EMEA) Regional Meeting in the city next March, a conference that last year secured a total of 1.27 billion dollars in meetings revenue worldwide.

Associates and hotel partners from across 55 countries will take part in the three day workshop and familiarisation programme across various destination and attractions in Northern Ireland, supported by Tourism NI.

It's hoped the event will boost Northern Ireland's growing reputation within the events industry.

Aoife Fee, Tourism NI's Business and Solutions Manager, said: "Bringing conferences, meetings and business events to Northern Ireland is crucial for our local tourism economy and will help us reach our ambition to double the value of tourism to £2billion a year by 2030.

"Hosting this prestigious event, which has huge potential revenue, will further put Belfast on the map as a leading destination for business conferences."

Sarah Gribben, Head of Business Tourism for Visit Belfast, added: "Belfast and Northern Ireland are firmly established as top destinations for international events, thanks to investment in infrastructure, sales and marketing, conference venues, access and tourism product and experiences.

"This event is another opportunity to showcase the city and region to key buyers and decision-makers from the events industry, giving them a taste of the event infrastructure, hospitality and experiences on offer in Belfast and Northern Ireland for their clients, and I am sure they will be impressed with what they see during their time here."

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