07/12/2018

Campaign Launches To Promote Belfast This Christmas

A new marketing campaign has launched to promote Belfast this Christmas.



Drawing support for several public and private sector partners, Visit Belfast is delivering the 'Belfast Alive with Christmas' campaign on behalf of the city.



The campaign, which launched across multiple marketing channels, will bring footfall and spend to the city at one of the most crucial times of the year, and is the biggest Christmas campaign Visit Belfast has ever delivered.



Targeting both day and overnight visitors from across Northern Ireland and the Republic of Ireland, the campaign incorporates a comprehensive range of local and national online, broadcast and outdoor advertising elements.



Belfast Lord Mayor Deirdre Hargey said: "Against the backdrop of a challenging time for the city centre, ‘Belfast Alive with Christmas’ is a campaign which showcases the very best of Belfast at Christmas, from shopping to nights out, family fun to short breaks. I am really pleased that the city has come together to work with us and support Visit Belfast in delivering this campaign."

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