NI Dairy Brand Brings Touch Of Greece To Tesco Stores

One of Northern Ireland's most popular dairy brands is bringing a touch of Greece to Tesco stores this summer as it introduces a brand new range.

The three-strong range from Clandeboye Estate, hand-crafted with the milk from its pedigree herds of Holstein and Jersey cows, infuses some of 2018's most popular fruit-flavours with its award-winning Greek Style Yoghurt to create the perfect healthy treat and isn't currently available in any other multiple.

Available in 12 stores, in three fresh, new flavours – Mandarin & Lime, White Chocolate & Raspberry and Mango & Nectarine – the range responds to consumer demand for indulgent dairy products.

Bryan Boggs of Clandeboye Estate, said: "The product responds to a desire among consumers for a more indulgent local yoghurt product, and combines an already award-winning product with a range of on-trend flavour combinations to create something really special. We know our products are popular with Tesco shoppers and this latest range listing will increase our sales volumes by between 5-10 per cent as we branch into the indulgent flavoured Greek style yoghurt market."

Jonathan McWhinney, buyer at Tesco Northern Ireland, said: "Flavoured yoghurts are the top performing dairy category among NI consumers ahead of products such as plain yoghurts, fromage frais, and layered yoghurts. People understand the health benefits of yoghurt – it packs a protein punch, is full of good fats and calcium as well as helping to maintain a healthy gut thanks to the natural probiotics – yet still want to get that sense of indulgence that comes with treating yourself – and this is the perfect product to achieve that feeling."

(CD)