Menu
01/02/2018
PHA Launches Breastfeeding Campaign
The Public Health Agency (PHA) has launched a new breastfeeding campaign.
The campaign highlights the health benefits of breastfeeding and supporting mums to feel more comfortable breastfeeding in public.
The SDLP has welcomed the launch of the Public Health Agency’s breastfeeding campaign.
Foyle MLA Mark H Durkan said: "Breastfeeding rates here continue to be among the lowest in the world and it is welcome that the Public Health Agency are proactively promoting the benefits of breastfeeding for mums, babies and wider society.
"The TV ad and outdoor advertising will highlight the health benefits and promise support for breastfeeding in public in a way that is designed to empower mothers and raise public awareness."
Mary Black, Assistant Director for Health and Social Wellbeing Improvement at the PHA, said: "For many mums, getting started breastfeeding isn’t easy. Northern Ireland has the lowest breastfeeding rates in the UK and that is why reassurance and encouragement from others is so important.
|This campaign, the first of its kind in Northern Ireland, shows mums and women who may become mums in future, that breastfeeding their baby, no matter where they are, is normal and nothing to say sorry for. It also acts as a reminder for all of us to be supportive of women who choose to breastfeed. We all have a part to play.
|There are many health benefits associated with breastfeeding too. It reduces a baby's risk of serious stomach and chest infections and reduces mum’s risk of breast and ovarian cancer.
"Support is key to helping mums breastfeed, and encouragement within the family and from the wider community can really make a difference."
(CD/MH)
The campaign highlights the health benefits of breastfeeding and supporting mums to feel more comfortable breastfeeding in public.
The SDLP has welcomed the launch of the Public Health Agency’s breastfeeding campaign.
Foyle MLA Mark H Durkan said: "Breastfeeding rates here continue to be among the lowest in the world and it is welcome that the Public Health Agency are proactively promoting the benefits of breastfeeding for mums, babies and wider society.
"The TV ad and outdoor advertising will highlight the health benefits and promise support for breastfeeding in public in a way that is designed to empower mothers and raise public awareness."
Mary Black, Assistant Director for Health and Social Wellbeing Improvement at the PHA, said: "For many mums, getting started breastfeeding isn’t easy. Northern Ireland has the lowest breastfeeding rates in the UK and that is why reassurance and encouragement from others is so important.
|This campaign, the first of its kind in Northern Ireland, shows mums and women who may become mums in future, that breastfeeding their baby, no matter where they are, is normal and nothing to say sorry for. It also acts as a reminder for all of us to be supportive of women who choose to breastfeed. We all have a part to play.
|There are many health benefits associated with breastfeeding too. It reduces a baby's risk of serious stomach and chest infections and reduces mum’s risk of breast and ovarian cancer.
"Support is key to helping mums breastfeed, and encouragement within the family and from the wider community can really make a difference."
(CD/MH)
Related Northern Ireland News Stories
Click here for the latest headlines.
31 July 2023
Breastfeeding Mothers Must Be Supported – PHA
Breastfeeding mothers must be supported at every step of their journey, the Public Health Agency (PHA) has said, ahead of World Breastfeeding Week on Tuesday 01 August. Between 2010–2020 the rates of breastfeeding in NI at discharge rose from 45% to 50%, however there is a big drop off with only 21% receiving breastmilk at 6 months.
Breastfeeding Mothers Must Be Supported – PHA
Breastfeeding mothers must be supported at every step of their journey, the Public Health Agency (PHA) has said, ahead of World Breastfeeding Week on Tuesday 01 August. Between 2010–2020 the rates of breastfeeding in NI at discharge rose from 45% to 50%, however there is a big drop off with only 21% receiving breastmilk at 6 months.
12 September 2023
QUB Joins PHA's 'Breastfeeding Welcome Here' Scheme
The Public Health Agency's (PHA) has welcomed Queen's University Belfast as the latest organisation to join their Breastfeeding Welcome Here scheme – a programme that aims to increase the number of premises which actively show support to breastfeeding mums.
QUB Joins PHA's 'Breastfeeding Welcome Here' Scheme
The Public Health Agency's (PHA) has welcomed Queen's University Belfast as the latest organisation to join their Breastfeeding Welcome Here scheme – a programme that aims to increase the number of premises which actively show support to breastfeeding mums.
14 May 2003
Report reveals NI not convinced breast is best
The latest research figures have revealed that Northern Ireland still has the lowest uptake of breastfeeding in the UK. Commissioned by the Health Promotion Agency for Northern Ireland, the survey indicated that a lack of social acceptability for breastfeeding is one of the main reasons that mums in Northern Ireland resort to bottle feeding.
Report reveals NI not convinced breast is best
The latest research figures have revealed that Northern Ireland still has the lowest uptake of breastfeeding in the UK. Commissioned by the Health Promotion Agency for Northern Ireland, the survey indicated that a lack of social acceptability for breastfeeding is one of the main reasons that mums in Northern Ireland resort to bottle feeding.
30 July 2019
PHA Encourage Support For Breastfeeding Mums
The Public Health Agency is encouraging greater support for breastfeeding mothers ahead of World Breastfeeding Week which begins this Thursday, 01 August. Although choosing to breastfeed can leave mothers solely responsible for their child's nourishment, the important role of family, friends and employers in the process has been highlighted.
PHA Encourage Support For Breastfeeding Mums
The Public Health Agency is encouraging greater support for breastfeeding mothers ahead of World Breastfeeding Week which begins this Thursday, 01 August. Although choosing to breastfeed can leave mothers solely responsible for their child's nourishment, the important role of family, friends and employers in the process has been highlighted.
12 June 2023
PHA Highlights Importance Of Breastfeeding For Premature Babies
The Public Health Agency (PHA) has backed a campaign from the Neonatal Network Northern Ireland (NNNI) to highlight the benefits of breastfeeding and showcasing the support that is available to mums and families of premature babies and babies in neonatal units.
PHA Highlights Importance Of Breastfeeding For Premature Babies
The Public Health Agency (PHA) has backed a campaign from the Neonatal Network Northern Ireland (NNNI) to highlight the benefits of breastfeeding and showcasing the support that is available to mums and families of premature babies and babies in neonatal units.
-
Northern Ireland WeatherThis Evening and Tonight:Showers, scattered in the evening, will clear by midnight leaving the night dry with clear spells. Perhaps a touch of ground frost. Cloud will spread east towards morning. Minimum temperature 2 °C.
