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06/06/2017
Invest NI Announce Free Strategic Design Workshop
Invest NI has announced a new free, half-day workshop on Strategic Design on Wednesday 21 June.
In this workshop, Professor Peter Kelly, an internationally recognised expert in business high growth and entrepreneurship, will:
• challenge perceived ideas about developing a business opportunity
• provide practical guidance on how to test, validate and prototype your ideas in preparation for potential commercialisation
Transforming a good idea into a valuable commercial business offering is a design process. At its core is opportunity prototyping.
Opportunity prototyping uses 'design thinking' and:
• identifies how to create a compelling solution to a customer's problem
• improves your ability to explore different possibilities (creativity)
• clarifies the way forward (innovation)
Through a combination of practical exercises and case studies, this workshop will deliver an overview on how successful companies and entrepreneurs operate, and give you first-hand experience in the process of designing and prototyping a commercial offering.
The event is due to be held at Malone House in Belfast.
(MH)
In this workshop, Professor Peter Kelly, an internationally recognised expert in business high growth and entrepreneurship, will:
• challenge perceived ideas about developing a business opportunity
• provide practical guidance on how to test, validate and prototype your ideas in preparation for potential commercialisation
Transforming a good idea into a valuable commercial business offering is a design process. At its core is opportunity prototyping.
Opportunity prototyping uses 'design thinking' and:
• identifies how to create a compelling solution to a customer's problem
• improves your ability to explore different possibilities (creativity)
• clarifies the way forward (innovation)
Through a combination of practical exercises and case studies, this workshop will deliver an overview on how successful companies and entrepreneurs operate, and give you first-hand experience in the process of designing and prototyping a commercial offering.
The event is due to be held at Malone House in Belfast.
(MH)
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