18/08/2016

Tourism Ireland Welcomes Increase In Overseas Visitors

Almost 400,000 overseas visitors came to Northern Ireland during the first quarter of this year, according to Tourism Ireland.

The figures, issued by NISRA, also revealed holiday visitors increased by 10%.

CEO of Tourism Ireland, Niall Gibbons, said overseas tourism delivers around £454 million every year for the NI economy.

He said: "Tourism Ireland is determined to ensure that tourism growth continues and we are rolling out an extensive programme of promotions throughout 2016, to highlight Northern Ireland around the world. Our activity includes a major focus on this special Year of Food and Drink. This spring, we joined forces with Game of Thrones creators HBO once again, leveraging the huge popularity of the TV series to showcase Northern Ireland. We are also highlighting iconic experiences like Titanic Belfast, the Giant’s Causeway and our unique National Trust properties; and we continue to promote Northern Ireland as a top golf destination."

(DT/CD)

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