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22/04/2015
Beaufort Interiors To Target New Markets
Moira-based firm Beaufort Interiors is targeting new markets and recruiting two additional staff as part of efforts to increase sales of its curtains in Great Britain and Europe.
Invest Northern Ireland has offered Beaufort Interiors £47,670 towards its export marketing strategy, which includes recruiting a new Sales and Marketing Manager and a new Designer.
Ruth Wilson, founder of Beaufort Interiors, said: "We see a significant opportunity to gain new customers interested in bespoke and luxurious furnishings, particularly in London and South East England where luxury apartments and hotels are under construction.
"With Invest NI's assistance we plan to invest in marketing of our bespoke range of luxury curtains and develop an e-commerce site to boost our international sales.
"Exhibiting at London and European trade shows and enhancing our management team will help us to gain a foothold in this niche market and boost the visibility of our offering among London design houses."
Beaufort will attend trade shows in London, Milan and Paris, including Decorex International in London, Milan Furniture Fair, Maison & Objet in Paris, Hotel & Sleep Event, London, Improve your Home Show, Dublin and the Birmingham Furniture Fair.
(CD/JP)
Invest Northern Ireland has offered Beaufort Interiors £47,670 towards its export marketing strategy, which includes recruiting a new Sales and Marketing Manager and a new Designer.
Ruth Wilson, founder of Beaufort Interiors, said: "We see a significant opportunity to gain new customers interested in bespoke and luxurious furnishings, particularly in London and South East England where luxury apartments and hotels are under construction.
"With Invest NI's assistance we plan to invest in marketing of our bespoke range of luxury curtains and develop an e-commerce site to boost our international sales.
"Exhibiting at London and European trade shows and enhancing our management team will help us to gain a foothold in this niche market and boost the visibility of our offering among London design houses."
Beaufort will attend trade shows in London, Milan and Paris, including Decorex International in London, Milan Furniture Fair, Maison & Objet in Paris, Hotel & Sleep Event, London, Improve your Home Show, Dublin and the Birmingham Furniture Fair.
(CD/JP)
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Northern Ireland WeatherToday:It will be cloudy again throughout the day. Mainly dry in the morning, but patchy drizzle in places, becoming more widespread and persistent in the afternoon. Freshening southwesterly winds. Maximum temperature 12 °C.Tonight:Cloudy with a spell of heavy rain pushing south through late evening and the early hours, followed by some clear spells. Minimum temperature 6 °C.
