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22/04/2015
Beaufort Interiors To Target New Markets
Moira-based firm Beaufort Interiors is targeting new markets and recruiting two additional staff as part of efforts to increase sales of its curtains in Great Britain and Europe.
Invest Northern Ireland has offered Beaufort Interiors £47,670 towards its export marketing strategy, which includes recruiting a new Sales and Marketing Manager and a new Designer.
Ruth Wilson, founder of Beaufort Interiors, said: "We see a significant opportunity to gain new customers interested in bespoke and luxurious furnishings, particularly in London and South East England where luxury apartments and hotels are under construction.
"With Invest NI's assistance we plan to invest in marketing of our bespoke range of luxury curtains and develop an e-commerce site to boost our international sales.
"Exhibiting at London and European trade shows and enhancing our management team will help us to gain a foothold in this niche market and boost the visibility of our offering among London design houses."
Beaufort will attend trade shows in London, Milan and Paris, including Decorex International in London, Milan Furniture Fair, Maison & Objet in Paris, Hotel & Sleep Event, London, Improve your Home Show, Dublin and the Birmingham Furniture Fair.
(CD/JP)
Invest Northern Ireland has offered Beaufort Interiors £47,670 towards its export marketing strategy, which includes recruiting a new Sales and Marketing Manager and a new Designer.
Ruth Wilson, founder of Beaufort Interiors, said: "We see a significant opportunity to gain new customers interested in bespoke and luxurious furnishings, particularly in London and South East England where luxury apartments and hotels are under construction.
"With Invest NI's assistance we plan to invest in marketing of our bespoke range of luxury curtains and develop an e-commerce site to boost our international sales.
"Exhibiting at London and European trade shows and enhancing our management team will help us to gain a foothold in this niche market and boost the visibility of our offering among London design houses."
Beaufort will attend trade shows in London, Milan and Paris, including Decorex International in London, Milan Furniture Fair, Maison & Objet in Paris, Hotel & Sleep Event, London, Improve your Home Show, Dublin and the Birmingham Furniture Fair.
(CD/JP)
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Northern Ireland WeatherToday:After a dry start this morning rain will spread from the northwest across all parts. This afternoon will be dull with some patchy rain and drizzle. Becoming much milder through the afternoon. Maximum temperature 11 °C.Tonight:A cloudy evening and night with a little light rain or drizzle, perhaps some clear periods developing along the east coast. A very mild night everywhere. Minimum temperature 10 °C.
