12/03/2015

Belfast Firm Scoops Business For It's Free'ist Products From Spinney's

GM Marketing in Belfast has won business for its Free'ist sugar and gluten-free products from Spinney's, with assistance from Invest Northern Ireland.

GM, which took part with Invest NI at the recent Gulfood show in Dubai, is supplying its Free'ist range of sugar-free cookies, chocolate bars and wafers to Spinney's by means of a distribution agreement with Pan Euro Foods in Dublin. Invest NI brokered the agreement between GM and Pan Euro.

Dr Vicky Kell, Invest NI Trade Director, commenting on the new business for GM, said: "GM is an ambitious and progressive marketing operation which saw a significant business opportunity arising from the growing concern in the region over obesity and diabetes and has moved quickly to offer consumers a range of sugar-free biscuit and confectionery products.

"Our team in Dubai worked closely with GM to identify the best route to market for the company’s products and introduced it to Pan Euro Foods, a Dublin-based distributor with an extensive business network in the region including Spinneys."

(CD)

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