13/02/2015

Moira's Yum Yum Club To Develop New Range Of Products

Moira's Yum Yum Club is being assisted by Invest Northern Ireland to develop innovative products to harness the business potential of growing interest in home baking from the success of the 'Great British Bake-Off’'and other television bakery shows.

The company, formed by food entrepreneur Karyn Booth, is using an Invest NI Innovation Voucher to develop a range of home bake cookie products for Northern Ireland and external markets such as Great Britain and the Republic of Ireland.

Mrs Booth is a qualified pastry chef with experience working in top hotels, including The Ritz, and high-end restaurants in London. She’s also worked on the successful Game of Thrones TV drama and other local films as a food designer over the past four years.

Olive Hill, Invest NI's Director of Innovation and Technology Solutions said: "The Innovation Voucher is enabling the company to tap into the vast expertise in food processing at the Loughry Campus of the College of Agriculture, Food and Rural Enterprise in Cookstown. The college is able to provide guidance in key areas, including shelf-life, nutritional information and packaging to support the company’s objective of developing sales outside Northern Ireland during 2015.

"The company has already launched its first product successfully in Northern Ireland and now sees an opportunity to grow its business substantially through enhanced shelf-life and a different packaging format that’s particularly suited for export markets."

(CD/IT)

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