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18/08/2003
Dale Farm gives record a good 'licking'
While temperatures in Northern Ireland didn't quite reach record-breaking highs during the August heat wave, one record that has been broken is the sale of Dale Farm Ice Cream lollies.
The company, which is famous for its long-standing family favourites Polly Pineapple, Pear Picking Porky, Captain Quencher, Joker and Mr Frostie, has reported sizzling sales of over two million lollies within a single week - its highest weekly sales figure since the 1995 heat-wave.
Commenting on the figures, Rory Watson, Director of Dale Farm Ice Cream, said: "Over the last 30 years, these brands have become as much a part of Northern Ireland summer-time culture as paddling at Portrush."
During an average summer week, the company revealed it can sell up to 600,000 lollies but during even a short heat-wave, demand can rise by 100%. Dale Farm hopes to break this record further if this August's heat wave continues.
(MB)
The company, which is famous for its long-standing family favourites Polly Pineapple, Pear Picking Porky, Captain Quencher, Joker and Mr Frostie, has reported sizzling sales of over two million lollies within a single week - its highest weekly sales figure since the 1995 heat-wave.
Commenting on the figures, Rory Watson, Director of Dale Farm Ice Cream, said: "Over the last 30 years, these brands have become as much a part of Northern Ireland summer-time culture as paddling at Portrush."
During an average summer week, the company revealed it can sell up to 600,000 lollies but during even a short heat-wave, demand can rise by 100%. Dale Farm hopes to break this record further if this August's heat wave continues.
(MB)
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Northern Ireland WeatherToday:The day will be very windy with strong to gale force westerly winds becoming occasionally severe along the north coast. Sunny spells will be interspersed with scattered showers. Maximum temperature 8 °C.Tonight:West to northwest gale force winds, severe along the north coast, will continue overnight. Frequent showers persist, merging into longer periods of rain at times and turning wintry. Minimum temperature 1 °C.
