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18/08/2003
Dale Farm gives record a good 'licking'
While temperatures in Northern Ireland didn't quite reach record-breaking highs during the August heat wave, one record that has been broken is the sale of Dale Farm Ice Cream lollies.
The company, which is famous for its long-standing family favourites Polly Pineapple, Pear Picking Porky, Captain Quencher, Joker and Mr Frostie, has reported sizzling sales of over two million lollies within a single week - its highest weekly sales figure since the 1995 heat-wave.
Commenting on the figures, Rory Watson, Director of Dale Farm Ice Cream, said: "Over the last 30 years, these brands have become as much a part of Northern Ireland summer-time culture as paddling at Portrush."
During an average summer week, the company revealed it can sell up to 600,000 lollies but during even a short heat-wave, demand can rise by 100%. Dale Farm hopes to break this record further if this August's heat wave continues.
(MB)
The company, which is famous for its long-standing family favourites Polly Pineapple, Pear Picking Porky, Captain Quencher, Joker and Mr Frostie, has reported sizzling sales of over two million lollies within a single week - its highest weekly sales figure since the 1995 heat-wave.
Commenting on the figures, Rory Watson, Director of Dale Farm Ice Cream, said: "Over the last 30 years, these brands have become as much a part of Northern Ireland summer-time culture as paddling at Portrush."
During an average summer week, the company revealed it can sell up to 600,000 lollies but during even a short heat-wave, demand can rise by 100%. Dale Farm hopes to break this record further if this August's heat wave continues.
(MB)
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Northern Ireland WeatherToday:It will be cloudy again throughout the day. Mainly dry in the morning, but patchy drizzle in places, becoming more widespread and persistent in the afternoon. Freshening southwesterly winds. Maximum temperature 12 °C.Tonight:Cloudy with a spell of heavy rain pushing south through late evening and the early hours, followed by some clear spells. Minimum temperature 6 °C.
