21/07/2014

Irwin's Bakery Wins Export Business In Abu Dhabi

Irwin's Bakery based in Portadown has been assisted by Invest Northern Ireland to win its first export business in Abu Dhabi.

Northern Ireland's local bakery has secured a deal to supply its Rankin Selection range of traditional Irish breads, including soda farls, potato farls, stone-ground wheaten, to LuLu Group in Abu Dhabi, one of the biggest retailers in the Gulf states.

The contract, worth an initial six-figure amount, was announced by Brendan Lappin, Irwin's Bakery Business Development Manager, and welcomed by Dr Vicky Kell, Invest NI Trade Director, during a visit to the company at Carn Business Park in Portadown.

Dr Kell said: "This very important contract for Irwin's Bakery is an excellent example of an ambitious local company seizing the business opportunity provided by our strategic focus on identifying markets of potential for Northern Ireland food companies and then bringing relevant international food buyers to meet local food producers and to see and sample the quality, innovation, heritage and, of course, safety underpinning our products.

"LuLu set Irwin’s quite a test in terms of delivery of the products, which this very professional and progressive company has achieved. It’s great to know that the traditional breads which we tend to take for granted here are now being enjoyed in the Gulf, set apart by their outstanding flavours and serving versatility."

(CD)

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