Campaign To Make Belfast 'WorldHost' Tourist Destination

Belfast Businesses within the hospitality and tourism sector are being urged to back a campaign to make the city a 'WorldHost City Destination'.

Belfast City Council and Invest NI are supporting the campaign. Support to improve customer service standards and increase competitiveness is being led by Destination Belfast, with financial support from the European Regional Development Fund.

Destination Belfast has begun working with the sector through business development and improvement workshops, master classes and mentoring, and the appointment of local Tourism Champions.

Belfast Lord Mayor Councillor Nichola Mallon said: "With Belfast being firmly recognised as a year round destination for business and leisure visitors we want to ensure that their experience and the service received is world class.

"Being a WorldHost City destination will enable local businesses to showcase the best the city has to offer and send a clear message of commitment, care and excellence to our visitors."

Kerrie Sweeney, Titanic Foundation's Chief Executive Officer, said: "Titanic Quarter, one of Belfast's greatest success stories in recent years recognises the importance of customer service standards across the city and we are delighted to have achieved our very own 'Hotspot Status'. We continue to champion WorldHost as it is a practical and cost effective tool to develop our people and in turn our tourism offering."

Appointed project delivery agent, Fáilte Feirste Thiar's Executive Director Harry Connolly, said: "We look forward to rolling out the WorldHost campaign in partnership with all our stakeholders and especially those businesses at the coal face of developing Belfast's fantastic visitor offer."

(IT/JP)