11/04/2014

Ministers Praise Mash Direct On 10 Year Anniversary

Enterprise Minister Arlene Foster and Finance Minister Simon Hamilton have praised Comber company, Mash Direct, at an event marking the company's 10 year anniversary.

Launched in 2004 as a farm diversification project by husband and wife team, Martin and Tracy Hamilton and their two sons, Lance and Jack, the company now employs over 120 people in what has been described as one of the most modern and innovative processing facilities in the UK.

Speaking at the event, the Enterprise Minister said: "Mash Direct is a superb example of how the enterprise has transformed from a small family farm into an award-winning and increasingly successful exporter.

"The Hamilton family have shown outstanding commitment to both their family run enterprise and the food industry. Innovation and new product development have been at the forefront of the business and their dedication is a source of inspiration to others in the farming, food and business communities."

Mash Direct sources the majority of the fresh potatoes and vegetables from the family farm, in addition to buying from other Northern Irish suppliers. There are now 37 different dishes in the company’s product portfolio.

The Minister continued: "The company is now a market leader in vegetable accompaniments with an impressive range of convenience meals and ‘food to go’ dishes supplying many of the leading retailers in Britain, the Republic of Ireland, Europe, the US and the United Arab Emirates. Indeed I was with the Company Directors during Gulf Food Expo in Dubai in 2012 when they signed a significant contract with Spinney’s, one of the biggest and most influential retailers in the Middle East.

"Mash Direct has a longstanding engagement with Invest Northern Ireland and has benefited from a range of support to enable the company to target export opportunities. Its exceptional achievements in markets outside Northern Ireland have led to an impressive list of international awards, the most recent being in the UK ‘Free From’ Food Awards at the end of March.

"Endorsements from influential bodies such as the UK Guild of Fine Food, Food Manufacturing Excellence, Deloitte, Quality Food Awards and The Grocer are testimony to the professionalism of the business and the outstanding quality of their products."

Finance Minister Simon Hamilton said: "Mash Direct is a shining example of a company in the agri-food sector which is driving our local economy forward during a tough economic climate.

"By using innovative processes the company produces a range of delicious quick serve products which appeal to changes in eating habits and lifestyles. Mash Direct has successfully evolved from a small cottage-style business into a world class company exporting their products to a growing number of countries worldwide.

"With their competitive marketing and modern professional approach to change, Mash Direct will continue to grow both in the local market and the export market."

(MH)

Related Northern Ireland Business News Stories
Click here for the latest headlines.

06 February 2017
Mash Direct Win Food Innovation Award
Comber-based Mash Direct have won the Food Innovation Award at a gala event to celebrate Northern Ireland’s first-ever Year of Food and Drink.
13 December 2005
Prepared vegetable firm wins Invest NI backing
An award winning local firm developed an export marketing strategy, with help from Invest Northern Ireland, which has allowed the company to secure a £150,000 contract with a well known UK wide multiple. Mash Direct Ltd won the lucrative initial contract with Spar (UK) for their prepared potato and root vegetable product range.
25 October 2018
Techstart Academy Announce Product Management Workshop
The Techstart Academy has announced an event in Belfast on 22 November, which aims to "bring to life" the fundamentals of product management and best practices to drive product success.
10 March 2014
Ministers Begin Business Mission To The US
The First Minister Rt. Hon. Peter D Robinson, MLA and deputy First Minister Martin McGuinness, MLA, are on a business mission to the United States of America this week.
17 December 2018
InterTradeIreland Announce Funding Advisory Workshops
InterTradeIreland have announced a series of free funding advisory workshops for small and medium-sized enterprises.