03/04/2014
HBO Joins Tourism Ireland
HBO has joined forces with Tourism Ireland to launch a new campaign seeking to promote Northern Ireland through its fantasy drama Game Of Thrones.
The new campaign begins today through adverts on Facebook and Twitter and will run until early June in Great Britain, United States, Canada, France, Germany, Spain, Italy, the Netherlands and Scandinavia.
Enterprise and Tourism Minister Arlene Foster announced the move. "Today’s announcement follows months of negotiation with HBO, America’s most successful television company whose services reach more than 50 countries outside the U.S," she said.
"The partnership is a major coup for tourism and offers a unique opportunity to promote Northern Ireland, the home of the Game of Thrones series, in a brand new way to the many fans around the world.
"As the fan base has grown substantially over the first three seasons, everyone now wants a piece of the action. The hype is incredible and on the same level as many Hollywood blockbusters, this month’s 'Vanity Fair' has even devoted its front cover to a photograph of the cast with the stunning Antrim Coast Road as their picturesque backdrop."
Niall Gibbons, CEO of Tourism Ireland, said: "We are delighted to announce our partnership with HBO to highlight Northern Ireland in a completely new way on the global stage. TV and film are recognised as strong influencers on prospective visitors, so this campaign is a major opportunity to shine a spotlight on Northern Ireland. Game of Thrones fans worldwide will see these ads, spiking their curiosity about the landscapes and locations featured in the series and inspire them to come and explore them for themselves."
(IT/MH)
The new campaign begins today through adverts on Facebook and Twitter and will run until early June in Great Britain, United States, Canada, France, Germany, Spain, Italy, the Netherlands and Scandinavia.
Enterprise and Tourism Minister Arlene Foster announced the move. "Today’s announcement follows months of negotiation with HBO, America’s most successful television company whose services reach more than 50 countries outside the U.S," she said.
"The partnership is a major coup for tourism and offers a unique opportunity to promote Northern Ireland, the home of the Game of Thrones series, in a brand new way to the many fans around the world.
"As the fan base has grown substantially over the first three seasons, everyone now wants a piece of the action. The hype is incredible and on the same level as many Hollywood blockbusters, this month’s 'Vanity Fair' has even devoted its front cover to a photograph of the cast with the stunning Antrim Coast Road as their picturesque backdrop."
Niall Gibbons, CEO of Tourism Ireland, said: "We are delighted to announce our partnership with HBO to highlight Northern Ireland in a completely new way on the global stage. TV and film are recognised as strong influencers on prospective visitors, so this campaign is a major opportunity to shine a spotlight on Northern Ireland. Game of Thrones fans worldwide will see these ads, spiking their curiosity about the landscapes and locations featured in the series and inspire them to come and explore them for themselves."
(IT/MH)
Related Northern Ireland News Stories
Click here for the latest headlines.
27 January 2010
Tourism Matters In Focus
Whether it is 'flying your kite' surfing off Benone, (pictured) or enjoying cultural tourism in west Belfast, the way tourism is marketed has been in focus this week. Both an advance - and a more backward step - in tourism matters were highlighted yesterday as two politicians spoke out on making the most of visitor numbers.
Tourism Matters In Focus
Whether it is 'flying your kite' surfing off Benone, (pictured) or enjoying cultural tourism in west Belfast, the way tourism is marketed has been in focus this week. Both an advance - and a more backward step - in tourism matters were highlighted yesterday as two politicians spoke out on making the most of visitor numbers.
18 August 2016
Tourism Ireland Welcomes Increase In Overseas Visitors
Almost 400,000 overseas visitors came to Northern Ireland during the first quarter of this year, according to Tourism Ireland. The figures, issued by NISRA, also revealed holiday visitors increased by 10%. CEO of Tourism Ireland, Niall Gibbons, said overseas tourism delivers around £454 million every year for the NI economy.
Tourism Ireland Welcomes Increase In Overseas Visitors
Almost 400,000 overseas visitors came to Northern Ireland during the first quarter of this year, according to Tourism Ireland. The figures, issued by NISRA, also revealed holiday visitors increased by 10%. CEO of Tourism Ireland, Niall Gibbons, said overseas tourism delivers around £454 million every year for the NI economy.
27 October 2022
New £4m NI Tourism Campaign Launches
Tourism Ireland has announced a new £4 million multi-media promotional campaign across Great Britain to promote short breaks and holidays in Northern Ireland. The campaign is a result of funding recently announced by Economy Minister Gordon Lyons to help Northern Ireland's tourism industry rebuild and expand post pandemic.
New £4m NI Tourism Campaign Launches
Tourism Ireland has announced a new £4 million multi-media promotional campaign across Great Britain to promote short breaks and holidays in Northern Ireland. The campaign is a result of funding recently announced by Economy Minister Gordon Lyons to help Northern Ireland's tourism industry rebuild and expand post pandemic.
27 October 2021
Belfast Makes Top 20 List Of Most Sustainable Destinations In The World
Belfast has made the Top 20 official list of sustainable destinations in the world, recognised as a leading city tourism destination committed to sustainable development and growth.
Belfast Makes Top 20 List Of Most Sustainable Destinations In The World
Belfast has made the Top 20 official list of sustainable destinations in the world, recognised as a leading city tourism destination committed to sustainable development and growth.
01 August 2024
Ministers Announce New Shared Island Tourism Funding Scheme
A new funding scheme from the Shared Island Tourism Brand Collaboration Project – featuring Fáilte Ireland, Tourism Northern Ireland and Tourism Ireland – has been announced by Economy Minister Conor Murphy and Ireland's Minister for Tourism Catherine Martin.
Ministers Announce New Shared Island Tourism Funding Scheme
A new funding scheme from the Shared Island Tourism Brand Collaboration Project – featuring Fáilte Ireland, Tourism Northern Ireland and Tourism Ireland – has been announced by Economy Minister Conor Murphy and Ireland's Minister for Tourism Catherine Martin.