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02/04/2014
Game Of Thrones To Promote NI Overseas
Enterprise, Trade and Investment Minister Arlene Foster has announced that Tourism Ireland has joined forces with HBO and its smash hit television series Game of Thrones in a new advertising campaign.
HBO is lending its name and logo to new Tourism Ireland campaigns that aim to promote Northern Ireland as a top holiday destination in markets across the world.
The new campaign kicks off today through adverts on Facebook and Twitter and will run until early June in Great Britain, United States, Canada, France, Germany, Spain, Italy, the Netherlands and Scandinavia.
Welcoming the announcement Arlene Foster said: "Today's announcement follows months of negotiation with HBO, America's most successful television company whose services reach more than 50 countries outside the U.S.
"The partnership is a major coup for tourism and offers a unique opportunity to promote Northern Ireland, the home of the Game of Thrones series, in a brand new way to the many fans around the world.
"As the fan base has grown substantially over the first three seasons, everyone now wants a piece of the action. The hype is incredible and on the same level as many Hollywood blockbusters, this month's 'Vanity Fair' has even devoted its front cover to a photograph of the cast with the stunning Antrim Coast Road as their picturesque backdrop."
The Tourism Ireland campaign aims to leverage the incredible success of the HBO brand and the huge global popularity of Game of Thrones, with its strong associations with Northern Ireland where much of the filming takes place.
(CD/JP)
HBO is lending its name and logo to new Tourism Ireland campaigns that aim to promote Northern Ireland as a top holiday destination in markets across the world.
The new campaign kicks off today through adverts on Facebook and Twitter and will run until early June in Great Britain, United States, Canada, France, Germany, Spain, Italy, the Netherlands and Scandinavia.
Welcoming the announcement Arlene Foster said: "Today's announcement follows months of negotiation with HBO, America's most successful television company whose services reach more than 50 countries outside the U.S.
"The partnership is a major coup for tourism and offers a unique opportunity to promote Northern Ireland, the home of the Game of Thrones series, in a brand new way to the many fans around the world.
"As the fan base has grown substantially over the first three seasons, everyone now wants a piece of the action. The hype is incredible and on the same level as many Hollywood blockbusters, this month's 'Vanity Fair' has even devoted its front cover to a photograph of the cast with the stunning Antrim Coast Road as their picturesque backdrop."
The Tourism Ireland campaign aims to leverage the incredible success of the HBO brand and the huge global popularity of Game of Thrones, with its strong associations with Northern Ireland where much of the filming takes place.
(CD/JP)
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