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23/09/2013
Powerscreen Explores New Markets In Africa
A bold marketing strategy in Africa looks set to pay off for a Dungannon firm, Enterprise Minister Arlene Foster has said.
Mobile crushing and screening machinery firm Powerscreen is exploring new markets in Sub Saharan Africa, while further cementing its position and growing sales in South Africa.
Speaking after the meeting with Powerscreen at the international trade fair, Bauma Africa, Arlene Foster said: "Powerscreen already has a very strong presence as well as significant sales in South Africa and is planning to expand its business through a series of profile raising initiatives.
"In addition, the company has linked up with DUOAfrica, based at Dawena in Ghana, to develop sales in this and other developing markets in Sub Saharan Africa.
"These are important initiatives and put this substantial local company in a strong position to exploit the huge opportunities now developing across the continent, particularly in sectors such as infrastructure, construction, quarrying and mining."
Colin Clements, International Sales Director, said: "Our experience and research indicate that there's tremendous potential for our comprehensive range of equipment in the vast African marketplace.
"The significant agreement with DUOAfrica gives us a well-connected, experienced and respected partner in Ghana for Sub Saharan Africa and is a logical extension of our reach from South Africa, now an immensely important and rapidly growing marketplace for our range of machinery.
"We're confident that DUOAfrica will be an excellent distributor to deliver growth and support for our customers' requirements. The distributor is already selling and providing expert technical support for all our machinery."
(CD/JP)
Mobile crushing and screening machinery firm Powerscreen is exploring new markets in Sub Saharan Africa, while further cementing its position and growing sales in South Africa.
Speaking after the meeting with Powerscreen at the international trade fair, Bauma Africa, Arlene Foster said: "Powerscreen already has a very strong presence as well as significant sales in South Africa and is planning to expand its business through a series of profile raising initiatives.
"In addition, the company has linked up with DUOAfrica, based at Dawena in Ghana, to develop sales in this and other developing markets in Sub Saharan Africa.
"These are important initiatives and put this substantial local company in a strong position to exploit the huge opportunities now developing across the continent, particularly in sectors such as infrastructure, construction, quarrying and mining."
Colin Clements, International Sales Director, said: "Our experience and research indicate that there's tremendous potential for our comprehensive range of equipment in the vast African marketplace.
"The significant agreement with DUOAfrica gives us a well-connected, experienced and respected partner in Ghana for Sub Saharan Africa and is a logical extension of our reach from South Africa, now an immensely important and rapidly growing marketplace for our range of machinery.
"We're confident that DUOAfrica will be an excellent distributor to deliver growth and support for our customers' requirements. The distributor is already selling and providing expert technical support for all our machinery."
(CD/JP)
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