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02/08/2013
Public Bike Hire Scheme Provides Business Opportunity
Belfast City Council is inviting Expressions of Interest for the naming rights and advertising opportunities in relation to its Public Hire Bike Scheme which is set to be launched by the beginning of 2015.
The council is leading the development of the high profile active travel project for Belfast, which puts cycling at the heart of the city as a local transport solution. The aim is to develop a system that is accessible to residents, commuters, visitors and tourists to the city.
The council secured support funding from the Department for Regional Development to develop Phase One of the Public Bike Hire Scheme to cover the main city centre area with up to 30 docking stations and 300 bikes for hire.
There is a demand to expand the scheme beyond the city centre boundary and phased expansion will be considered in conjunction with securing further resources.
The sponsorship contract will allow naming rights to the bike scheme and advertising and branding on the bicycles, website and at bike hire stations. This approach has been successfully adopted in similar schemes across other major cities including Barclays Bikes in London and CITI Bikes in New York.
It is proposed that the income from sponsorship and advertising arrangements will support the running costs of the public bike hire scheme and contribute to any future expansion of the scheme.
Typically, the contracts will last from between three and five years and the deadline to submit an Expression of Interest is the 30 August 2013. Tobacco, alcohol and politically motivated sponsors are excluded from applying.
(CD/MH)
The council is leading the development of the high profile active travel project for Belfast, which puts cycling at the heart of the city as a local transport solution. The aim is to develop a system that is accessible to residents, commuters, visitors and tourists to the city.
The council secured support funding from the Department for Regional Development to develop Phase One of the Public Bike Hire Scheme to cover the main city centre area with up to 30 docking stations and 300 bikes for hire.
There is a demand to expand the scheme beyond the city centre boundary and phased expansion will be considered in conjunction with securing further resources.
The sponsorship contract will allow naming rights to the bike scheme and advertising and branding on the bicycles, website and at bike hire stations. This approach has been successfully adopted in similar schemes across other major cities including Barclays Bikes in London and CITI Bikes in New York.
It is proposed that the income from sponsorship and advertising arrangements will support the running costs of the public bike hire scheme and contribute to any future expansion of the scheme.
Typically, the contracts will last from between three and five years and the deadline to submit an Expression of Interest is the 30 August 2013. Tobacco, alcohol and politically motivated sponsors are excluded from applying.
(CD/MH)
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New Sponsorship Opportunities Available For Belfast Bike Scheme
Belfast City Council have announced new sponsorship opportunities for the Belfast Bike scheme. Businesses can either get together as a consortium to submit a proposal or make bids individually for branding on the Belfast Bike panels or for branding on the 40 station terminals located in prominent locations across the city.
11 February 2015
Coca-Cola To Sponsor Belfast's Public Bike Share Scheme
Coca-Cola HBC Northern Ireland has been announced as the sponsor for Belfast's public bike share scheme.
Coca-Cola To Sponsor Belfast's Public Bike Share Scheme
Coca-Cola HBC Northern Ireland has been announced as the sponsor for Belfast's public bike share scheme.
30 September 2016
Belfast Bike Scheme Wins At Cycle Planning Awards
The Coca-Cola Zero Belfast Bikes scheme has been named 'Best Integrated Community Hub or Cycle Scheme' at the annual Cycle Planning Awards, held in London. The bike hire scheme was launched by Belfast City Council in April 2015 and so far has attracted more than 4,000 annual subscribers.
Belfast Bike Scheme Wins At Cycle Planning Awards
The Coca-Cola Zero Belfast Bikes scheme has been named 'Best Integrated Community Hub or Cycle Scheme' at the annual Cycle Planning Awards, held in London. The bike hire scheme was launched by Belfast City Council in April 2015 and so far has attracted more than 4,000 annual subscribers.
20 August 2018
Just Eat Announced As New Belfast Bikes Sponsor
Leading global marketplace for online food delivery, Just Eat have been announced as the new sponsor for the Belfast Bikes public bike share scheme. Just Eat was awarded the sponsorship following a competitive tender and the newly branded bikes and docking stations will be unveiled later this year.
Just Eat Announced As New Belfast Bikes Sponsor
Leading global marketplace for online food delivery, Just Eat have been announced as the new sponsor for the Belfast Bikes public bike share scheme. Just Eat was awarded the sponsorship following a competitive tender and the newly branded bikes and docking stations will be unveiled later this year.
27 April 2016
Over 190,000 Journeys In First Year Of Belfast Bikes Scheme
More than 191,000 journeys have been undertaken by users of the Coca Cola Zero Belfast Bikes scheme, which celebrates its first birthday today, Wednesday 27 April. With almost 6,000 annual and casual users, the bikes have travelled an estimated 174,000 km – a distance equal to four times the circumference of the Earth.
Over 190,000 Journeys In First Year Of Belfast Bikes Scheme
More than 191,000 journeys have been undertaken by users of the Coca Cola Zero Belfast Bikes scheme, which celebrates its first birthday today, Wednesday 27 April. With almost 6,000 annual and casual users, the bikes have travelled an estimated 174,000 km – a distance equal to four times the circumference of the Earth.
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