04/07/2013

IDA Ireland Launches Next Phase Of 'Connect And Invest'

IDA Ireland today launched the next phase of its 'Connect and Invest' series by focusing on the gateway location of Letterkenny.

'Connect and Invest - Letterkenny' is an interactive experience designed for use on tablet, smartphone and pc.

Information on location, education, lifestyle and existing IDA and indigenous companies is provided through rich images, video interviews, the 'Letterkenny in 59 seconds' video and text which will be continuously updated. The website allows IDA executives to showcase Letterkenny in face-to-face client meetings in the marketplace.

A significant cluster of global corporations serving the European market have chosen Letterkenny as a base for strategically important parts of their international business including KeyedIn, Pramerica, SITA, Zeus and United Health Group for example.

Commenting on the launch, John Nugent, Business & Relationship Development Manager North West, IDA Ireland said: "'Connect and Invest - Letterkenny' is an innovative digital marketing tool which contains a large amount of information and will be supplemented further in the coming months to take account of developments on the ground and observations from stakeholders."

(CD/JP)

Related Northern Ireland Business News Stories
Click here for the latest headlines.

18 June 2013
IDA Ireland Launches Advertising Campaign
IDA Ireland has officially launched its new advertising campaign, aimed primarily at the US market. The campaign will be rolled out across TV, and digital platforms in the US this week, starting with Bloomberg and CNBC followed by various other media platforms such as Economist.
29 October 2013
IDA Ireland To Host Web Summit Event
IDA Ireland is preparing to greet the tech community this week when Dublin hosts the 4th Web Summit and f.ounders event from Wednesday 30th October - Saturday 2nd November.
10 July 2002
IDA Ireland annual report reveals 2001 to be 'a tough year'
In its latest annual report, the investment and development agency IDA Ireland has said that last year was one of the toughest because of the downturn in global economies. In its report, the agency reported a net job loss in companies it supported of 4,000 during 2001.
06 December 2013
Ireland Receives Number One Ranking In Forbes Survey
IDA Ireland has welcomed Ireland's No.1 ranking in a Forbes survey. The survey, which ranks Ireland as the best place in the world to do business measured innovation, technology, monetary freedom and red tape, amongst other things.
29 November 2013
Funding Announced For Functional Foods Technology Sector
Richard Bruton T.D. Minister for Jobs, Enterprise and Innovation has announced a second term of funding worth €21m for the functional foods Technology Centre, Food for Health Ireland (FHI).