Menu
18/06/2013
IDA Ireland Launches Advertising Campaign
IDA Ireland has officially launched its new advertising campaign, aimed primarily at the US market.
The campaign will be rolled out across TV, and digital platforms in the US this week, starting with Bloomberg and CNBC followed by various other media platforms such as Economist.com, and via influential tech-based media like Techcrunch and Venture Beat. A social media campaign will follow in the coming weeks.
This is IDA Ireland's new advertising campaign and will replace its previous Innovation Ireland campaign.
In the campaign well-known traditional ideas about Ireland are used to draw attention to many of the newer aspects of Ireland that are hugely attractive to foreign direct investors.
The advert shows how Irish culture and heritage have had a positive effect on Ireland’s corporate environment, making it a great place for business- in short, What makes Ireland great, makes Ireland great for business.
Some of the specific parallels include talking about the Irish imagination and our litany of famous writers. Ireland is a nation of great writers, storytellers and artists with great imagination. Ireland's innovative thinking and creativity is something which is sought by leading global companies.
IDA Ireland will focus its media buying to reach C-suite executives within the agency’s target sectors of Information Technology, Financial Services, Life Sciences and Digital Media.
Barry O'Leary, CEO at IDA Ireland said: "The advertisement aims to reflect the energy and vibrancy of the Irish population as well as our openness to fresh thinking and innovation.
"The advert concentrates on Ireland’s business friendly environment and growing technology sector and refers many of global brands with a presence here."
(CD/MH)
The campaign will be rolled out across TV, and digital platforms in the US this week, starting with Bloomberg and CNBC followed by various other media platforms such as Economist.com, and via influential tech-based media like Techcrunch and Venture Beat. A social media campaign will follow in the coming weeks.
This is IDA Ireland's new advertising campaign and will replace its previous Innovation Ireland campaign.
In the campaign well-known traditional ideas about Ireland are used to draw attention to many of the newer aspects of Ireland that are hugely attractive to foreign direct investors.
The advert shows how Irish culture and heritage have had a positive effect on Ireland’s corporate environment, making it a great place for business- in short, What makes Ireland great, makes Ireland great for business.
Some of the specific parallels include talking about the Irish imagination and our litany of famous writers. Ireland is a nation of great writers, storytellers and artists with great imagination. Ireland's innovative thinking and creativity is something which is sought by leading global companies.
IDA Ireland will focus its media buying to reach C-suite executives within the agency’s target sectors of Information Technology, Financial Services, Life Sciences and Digital Media.
Barry O'Leary, CEO at IDA Ireland said: "The advertisement aims to reflect the energy and vibrancy of the Irish population as well as our openness to fresh thinking and innovation.
"The advert concentrates on Ireland’s business friendly environment and growing technology sector and refers many of global brands with a presence here."
(CD/MH)
Related Northern Ireland Business News Stories
Click here for the latest headlines.
24 September 2018
Eyekiller Expansion And First US Contract
Digital agency Eyekiller has announced an expansion of its team and its first contract in the United States. The Bangor-based company has been hired by The Symphony Space, a Broadway performance venue in New York City, to design its website.
Eyekiller Expansion And First US Contract
Digital agency Eyekiller has announced an expansion of its team and its first contract in the United States. The Bangor-based company has been hired by The Symphony Space, a Broadway performance venue in New York City, to design its website.
27 May 2011
Ireland 'Still A Great Place To Do Business', Says Taoiseach
Taoiseach Enda Kenny has spoken at Hewlett Packard’s Liffey Park Tehnology Campus in Leixlip, County Kildare, to mark the 40th anniversary of the company’s presence in Ireland.
Ireland 'Still A Great Place To Do Business', Says Taoiseach
Taoiseach Enda Kenny has spoken at Hewlett Packard’s Liffey Park Tehnology Campus in Leixlip, County Kildare, to mark the 40th anniversary of the company’s presence in Ireland.
11 December 2002
'Ambitious' tourism marketing plans launched
Tourism Ireland has set itself a 7% growth rate target for visitors to Northern Ireland as part of its marketing plans for 2003. With responsibility for promoting the island of Ireland on the world stage, Tourism Ireland has set out ambitious plans for 2003, aiming to increase all-island visitor numbers by 5% on this year to over 7.5 million.
'Ambitious' tourism marketing plans launched
Tourism Ireland has set itself a 7% growth rate target for visitors to Northern Ireland as part of its marketing plans for 2003. With responsibility for promoting the island of Ireland on the world stage, Tourism Ireland has set out ambitious plans for 2003, aiming to increase all-island visitor numbers by 5% on this year to over 7.5 million.
08 August 2013
McErlain's Bakery To Undergo Expansion
Enterprise Minister Arlene Foster has announced a £1.4 million expansion by Magherafelt-based McErlain’s Bakery that will create 100 new production jobs. The family business produces an extensive range of small breads and pastries under the Genesis Crafty brand.
McErlain's Bakery To Undergo Expansion
Enterprise Minister Arlene Foster has announced a £1.4 million expansion by Magherafelt-based McErlain’s Bakery that will create 100 new production jobs. The family business produces an extensive range of small breads and pastries under the Genesis Crafty brand.
11 April 2013
Newtownards Firm Secures Business In Greece, Spain And Japan
Newtownards based Shnuggle Ltd has recently secured new business in Greece, Spain and Japan with support from Invest Northern Ireland. The company designs and manufactures innovative baby products for modern parents and was established in 2011 by husband and wife team Adam and Sinead Murphy.
Newtownards Firm Secures Business In Greece, Spain And Japan
Newtownards based Shnuggle Ltd has recently secured new business in Greece, Spain and Japan with support from Invest Northern Ireland. The company designs and manufactures innovative baby products for modern parents and was established in 2011 by husband and wife team Adam and Sinead Murphy.
-
Northern Ireland WeatherToday:It will be cloudy again throughout the day. Mainly dry in the morning, but patchy drizzle in places, becoming more widespread and persistent in the afternoon. Freshening southwesterly winds. Maximum temperature 12 °C.Tonight:Cloudy with a spell of heavy rain pushing south through late evening and the early hours, followed by some clear spells. Minimum temperature 6 °C.
