Tipperary Lifeware launch Kennedy crystal campaign

Tipperary Lifeware Group has recently launched an outdoor advertising campaign for the Louise Kennedy Tipperary Crystal brand.

The group have invested a six-figure sum in the campaign with a total of 93 billboards in prime locations - 58 in Dublin, 23 in Belfast and 12 in Cork.

The campaign, the first in which Tipperary Lifeware Group have used outdoor advertising, specifically targets the bridal market.

Design agency Designworks and media buyer Lucid Communications put the campaign in place for the Tipperary Lifeware Group.

Tipperary Lifeware’s Marketing Manager Joanne O’Grady said: “Louise Kennedy Tipperary Crystal is the fastest growing brand in the Irish crystal market and this is the biggest advertising campaign the Irish crystal market has ever seen. The ads should help us to consolidate and progress our position in the Irish market.”

The use of 48-sheet billboards will give the Louise Kennedy Tipperary Crystal brand high visibility, maximum awareness and a boost in sales during the busy Spring season.

In 1999, the Tipperary Lifeware Group, which owns Tyrone Irish Crystal and Tipperary Crystal, collaborated with Irish fashion designer Louise Kennedy to design a range of Tipperary Crystal.

Following the acquisition of Tyrone Irish Crystal in 2000 Tipperary Lifeware Group became the second largest crystal group in Ireland.

(SP)