23/04/2013

Marketing Programme To Assist Young Unemployed Launches

Employment and Learning Minister Dr Stephen Farry today welcomed an innovative marketing programme to assist young unemployed people.

The Department for Employment and Learning (DEL) and the Chartered Institute of Marketing (CIM) Ireland have developed an innovative pilot marketing programme via the Youth Employment Scheme (YES) that will offer 20 aspiring young marketers the chance to gain vital experience within the industry.

Dr Farry said: "These are excellent opportunities offered by local marketing companies to provide young people with the experience, skills and qualifications to help them move towards employment. During the work experience, they will be given the chance to try out a range of tasks in a real work situation. The emphasis is on providing them with an opportunity to sample the world of work and give the work-related experience to help secure a job in the future."

The Youth Employment Scheme is designed to give young people between the ages of 18 and 24 help and support in looking for permanent work by offering work experience and skills development opportunities. CIM Ireland has gained the commitment of local companies who will offer a two to eight week work based marketing placement and/or a six to nine month skills development placement.

(CD)

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