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19/04/2013
Leading Edge Performance Forms Business Partnership In South Africa
Leading Edge Performance, a Holywood-based specialist in coaching and training courses for companies seeking success in global markets, has been assisted by Invest Northern Ireland to form a new business partnership in South Africa.
The local company and Wits Enterprise, part of the University of the Witwatersrand in Johannesburg, are developing an innovative executive leadership programme utilising golf and other sporting concepts. The new programme will be delivered in South Africa and in Dubai for the first time later in the year.
The Holywood company has taken part in Invest NI trade missions to South Africa and to the United Arab Emirates, where it now has a base in Dubai.
Dr Vicky Kell, Invest Northern Ireland Trade Director, welcoming the business partnership between Leading Edge Performance and Wits Enterprise, said: "South Africa has been pinpointed by us as market offering significant growth potential for our companies across a broad range of sectors.
"To assist Northern Ireland companies to explore and embrace the substantial opportunities in this strong and developing nation, we launched the Go South Africa Initiative in 2011 in addition to our trade mission programme, which has been used by Leading Edge Performance to pinpoint business opportunities there.
"We've been encouraged by the positive response from many companies and their participation in Going South Africa that offers them expert assistance there from an experienced marketing operation which helps with essential information, contacts and lead generation.
"Leading Edge Performance has worked closely with us to develop its knowledge of the market in South Africa and is now benefiting in terms of business leads and relationships that have been developed."
(CD/H)
The local company and Wits Enterprise, part of the University of the Witwatersrand in Johannesburg, are developing an innovative executive leadership programme utilising golf and other sporting concepts. The new programme will be delivered in South Africa and in Dubai for the first time later in the year.
The Holywood company has taken part in Invest NI trade missions to South Africa and to the United Arab Emirates, where it now has a base in Dubai.
Dr Vicky Kell, Invest Northern Ireland Trade Director, welcoming the business partnership between Leading Edge Performance and Wits Enterprise, said: "South Africa has been pinpointed by us as market offering significant growth potential for our companies across a broad range of sectors.
"To assist Northern Ireland companies to explore and embrace the substantial opportunities in this strong and developing nation, we launched the Go South Africa Initiative in 2011 in addition to our trade mission programme, which has been used by Leading Edge Performance to pinpoint business opportunities there.
"We've been encouraged by the positive response from many companies and their participation in Going South Africa that offers them expert assistance there from an experienced marketing operation which helps with essential information, contacts and lead generation.
"Leading Edge Performance has worked closely with us to develop its knowledge of the market in South Africa and is now benefiting in terms of business leads and relationships that have been developed."
(CD/H)
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