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15/10/2012
IT Firm Secures Lucrative Contract
Blue Zinc IT Ltd in Belfast has secured a valuable contract with AXA PPP Healthcare following support from Invest Northern Ireland under its Boosting Business measures.
Founded in 2002, Blue Zinc IT develops and sells a range of practice management products targeted at the private clinic market, with specific focus on the rehabilitation sectors of physiotherapy, podiatry, osteopathy and chiropractic. AXA PPP Healthcare will be using Blue Zinc IT’s TM2 case management system to develop an industry leading offering for its patients and clinics across the UK.
The contract success is a result of the firm implementing a strategic marketing plan and recruiting a Senior Marketing Executive and a Sales Executive to boost its profile in export markets.
Ian Murphy, Director of Invest NI’s Growth & Scaling Division, said: "Invest NI has been working with Blue Zinc to help the company capitalise on new market opportunities.
"Enhancing the sales team and implementing new marketing activities were identified as top priorities to help the company grow. The firm’s commitment to growth and to targeting opportunities in Great Britain is already paying dividends. This latest contract success will help position Blue Zinc IT competitively as it targets sales in Australia and other export markets in the future."
Blue Zinc IT is one of 18 companies to have benefited from growth development support under Invest NI's Jobs Fund measure. All of the companies have been provided mentoring support and taken part in workshops to help strengthen their management teams. Altogether the 18 companies will create 51 new jobs, over half of which are already in place.
(CD)
Founded in 2002, Blue Zinc IT develops and sells a range of practice management products targeted at the private clinic market, with specific focus on the rehabilitation sectors of physiotherapy, podiatry, osteopathy and chiropractic. AXA PPP Healthcare will be using Blue Zinc IT’s TM2 case management system to develop an industry leading offering for its patients and clinics across the UK.
The contract success is a result of the firm implementing a strategic marketing plan and recruiting a Senior Marketing Executive and a Sales Executive to boost its profile in export markets.
Ian Murphy, Director of Invest NI’s Growth & Scaling Division, said: "Invest NI has been working with Blue Zinc to help the company capitalise on new market opportunities.
"Enhancing the sales team and implementing new marketing activities were identified as top priorities to help the company grow. The firm’s commitment to growth and to targeting opportunities in Great Britain is already paying dividends. This latest contract success will help position Blue Zinc IT competitively as it targets sales in Australia and other export markets in the future."
Blue Zinc IT is one of 18 companies to have benefited from growth development support under Invest NI's Jobs Fund measure. All of the companies have been provided mentoring support and taken part in workshops to help strengthen their management teams. Altogether the 18 companies will create 51 new jobs, over half of which are already in place.
(CD)
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