05/09/2012

Choux Choux Invests £152,000 To Expand Its Business

Bangor-based Choux Choux, a specialist in hand crafted fresh pastry, is investing £152,000, with assistance from Invest Northern Ireland, to expand its business in the Republic of Ireland and to explore opportunities developing in Britain.

The company, based at Dunlop Industrial Units in Bangor, has already created three new jobs to support its business growth plan. The company currently employs four people full time and one part time. In addition, it is providing experience in pastry production to three trainees.

Assistance for Choux Choux's export focus was announced by Maynard Mawhinney, Invest NI Director of Food and Tourism, during a visit to its bakery, where he was briefed by Managing Director Jean-Pierre Carre, an experienced French patisserie chef, who founded the business in April 2008.

Mr Mawhinney said: "Choux Choux has created a unique position in the Northern Ireland marketplace as a provider of fresh pastries and desserts developed in consultation with leading chefs in major foodservice organisations. It is now seeking to build on contacts it has made in the Republic of Ireland with advice and guidance from our international marketing team."

"As well as enabling the company to build on existing business in the Republic, our support will assist the specialist bakery to raise its profile and thereby promote sales in other markets," he added.

The company is expanding from a solid base in Northern Ireland where it already provides desserts to high profile clients such as Queen's University and Titanic Belfast for functions, conferences, graduation ceremonies and weddings.

(CD)

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