03/09/2012

Digital South Belfast Tours Launched

The Markets, lower Ormeau, Donegall Pass and Sandy Row could have a good deal more visitors in the near future as a self-guided tour has been launched for mobile phones and mp4 players.

The iTour of the inner south Belfast, launched by the Belfast Visitor and Convention Bureau, is designed to help tourists and locals find out more about an area on the edge of the city centre which they may often pass through without stopping to explore it.

Among the attractions highlighted are the recently restored St Malachy's Church and 'Alec the Duck' in the Markets, An Droichead and the historic Hatfield House bar in the lower Ormeau, Mary Ann McCracken's house and the Chinese restaurants on Donegall Pass, the Empire Music Hall at the bottom of Botanic Avenue, and the Fairy Tree Garden and Orange Hall in Sandy Row.

Alderman Christopher Stalford, chairman of Belfast city council’s Development Committee, said: "The council fully recognises that tourism is one of the cornerstones for the development of our city, now and into the future."

He said that under a new strategic framework that would see £1.5m invested in new tourism products, the committee hoped to increase the number of overnight visitors to Belfast by 40% to 2.38m by 2015, and boost the amount of money spent by visitors.

The iTour can be downloaded from www.gotobelfast.com or www.belfastitours.com to a variety of mobile devices, including MP4s. Visitors can also hire preloaded MP4 players or purchase micro-SD cards with the tour content on them, from the Belfast Welcome Centre at Donegall Place.

Photograph: Historian Jim O'Hagan (left) launches the tour with (from left) Gerry Lennon from the Belfast Visitor and Convention Bureau, Charmaine Lyttle from Sandy Row and Alderman Christopher Stalford, Chairman of Belfast City Council's Development Committee.

(NE)

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