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17/08/2012
MTV Awards Brought £22m To Belfast, Council Claims
The MTV Europe Music Awards held last November in Belfast pumped £22m into the city's economy, Belfast City Council has claimed.
New figures from the council suggest that £10m was generated in additional tourism revenue by the event, while hotel sales and the PR value of media coverage generated the remainder of the £22m figure.
As the council and the Northern Ireland Tourist Board spent £840,000 staging the event alongside Belfast Music Week, the figures estimate that every £1 of public money spent brought in £25 for Belfast.
The council claims that 1.2bn people across the world watched the awards, 306,000 of which were in the UK, 130 media organisations covered the awards worldwide, 33,500 people attended Belfast Music Week, and 2,399 media articles were released.
The statistics appeared in a brochure prepared for the council's development committee.
It says that MTV booked more than 8,000 room nights for crew, guests and artists across 40 hotels.
Joe Jordan of Belfast Chamber of Commerce said the £840,000 from the public purse was "money very well spent" and there "definitely was an uplift in trade".
He told the BBC: "The private sector provides the money in the first place through its commercial rate base, so in effect the private sector used the public sector as a conduit to spend the money, then reaped the benefit."
Acts who performed in Belfast during the awards included Lady Gaga, Coldplay, Jessie J, Snow Patrol and Justin Bieber.
The council plans to run Belfast Music Week again from 4-11 November 2012.
(NE)
New figures from the council suggest that £10m was generated in additional tourism revenue by the event, while hotel sales and the PR value of media coverage generated the remainder of the £22m figure.
As the council and the Northern Ireland Tourist Board spent £840,000 staging the event alongside Belfast Music Week, the figures estimate that every £1 of public money spent brought in £25 for Belfast.
The council claims that 1.2bn people across the world watched the awards, 306,000 of which were in the UK, 130 media organisations covered the awards worldwide, 33,500 people attended Belfast Music Week, and 2,399 media articles were released.
The statistics appeared in a brochure prepared for the council's development committee.
It says that MTV booked more than 8,000 room nights for crew, guests and artists across 40 hotels.
Joe Jordan of Belfast Chamber of Commerce said the £840,000 from the public purse was "money very well spent" and there "definitely was an uplift in trade".
He told the BBC: "The private sector provides the money in the first place through its commercial rate base, so in effect the private sector used the public sector as a conduit to spend the money, then reaped the benefit."
Acts who performed in Belfast during the awards included Lady Gaga, Coldplay, Jessie J, Snow Patrol and Justin Bieber.
The council plans to run Belfast Music Week again from 4-11 November 2012.
(NE)
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