Menu
25/06/2012
DOE Road Safety Campaign Wins International Film Awards
The TV ads are emotional and hard to watch.
Now the 'Crashed Lives' road safety campaign has won four international creativity awards.
The Department of the Environment's (DOE) campaign only went on air in January but has won accolades from the US International Film and Video Festival in Hollywood, the Summit International Creative Awards in Oregon, the Golden Awards of Montreux.
The ads feature real stories of road tragedy.
These are Melissa Devine, who suffered spinal injury aged 19 when the car she was in crashed and she was not wearing a seatbelt; Martin Gallagher, 25, a pedestrian who died in a hit and run collision two years ago when a drunk driver hit him; and Melvyn Bussell, who crashed aged 19 within the speed limit but had been drinking and was not wearing a seatbelt; and Shannan McCracken, whose mobile phone showed she had been using it up until the time of the crash in which she died.
Environment Minister Alex Attwood said the campaign had "struck such a deep chord", and road deaths in Northern Ireland are at their lowest since records began - 22 people have died this year so far, compared to 27 at this time last year.
He said: "I commend those working so hard and so creatively to bring about these improvements. I would particularly like to thank the people who allowed their personal stories to be included."
(NE/GK)
Now the 'Crashed Lives' road safety campaign has won four international creativity awards.
The Department of the Environment's (DOE) campaign only went on air in January but has won accolades from the US International Film and Video Festival in Hollywood, the Summit International Creative Awards in Oregon, the Golden Awards of Montreux.
The ads feature real stories of road tragedy.
These are Melissa Devine, who suffered spinal injury aged 19 when the car she was in crashed and she was not wearing a seatbelt; Martin Gallagher, 25, a pedestrian who died in a hit and run collision two years ago when a drunk driver hit him; and Melvyn Bussell, who crashed aged 19 within the speed limit but had been drinking and was not wearing a seatbelt; and Shannan McCracken, whose mobile phone showed she had been using it up until the time of the crash in which she died.
Environment Minister Alex Attwood said the campaign had "struck such a deep chord", and road deaths in Northern Ireland are at their lowest since records began - 22 people have died this year so far, compared to 27 at this time last year.
He said: "I commend those working so hard and so creatively to bring about these improvements. I would particularly like to thank the people who allowed their personal stories to be included."
(NE/GK)
Related Northern Ireland News Stories
Click here for the latest headlines.
04 October 2011
Mo Mowlam Biopic For Emmy Awards
A TV film made in Belfast chronicling the life of the highly individual NI Secretary of State Mo Mowlam is up for a major international award. Nominations for the 39th International Emmy Awards have been announced by The International Academy of Television Arts & Sciences, with 40 nominees in 10 categories.
Mo Mowlam Biopic For Emmy Awards
A TV film made in Belfast chronicling the life of the highly individual NI Secretary of State Mo Mowlam is up for a major international award. Nominations for the 39th International Emmy Awards have been announced by The International Academy of Television Arts & Sciences, with 40 nominees in 10 categories.
25 October 2004
Local buildings called on to compete with world’s best
Northern Ireland’s top new building projects are being called upon to enter a local awards scheme for the chance to go head-to-head with leading structures from around the globe.
Local buildings called on to compete with world’s best
Northern Ireland’s top new building projects are being called upon to enter a local awards scheme for the chance to go head-to-head with leading structures from around the globe.
09 December 2015
Ulsterbus Crashes In Co Down
A bus driver has been taken to hospital after the vehicle he was driving crashed onto a beach in Co Down. The Ulsterbus went off at the Portaferry Road in Newtownards at around 6.30am on Wednesday. No other vehicles were involved and there was no passengers on board at the time of the incident. The driver's injuries are believed to be minor.
Ulsterbus Crashes In Co Down
A bus driver has been taken to hospital after the vehicle he was driving crashed onto a beach in Co Down. The Ulsterbus went off at the Portaferry Road in Newtownards at around 6.30am on Wednesday. No other vehicles were involved and there was no passengers on board at the time of the incident. The driver's injuries are believed to be minor.
19 September 2018
Up To 100 Roads Closed As Storm Ali Hits NI
A growing number of roads across Northern Ireland are closed due to adverse weather conditions as a result of Storm Ali.
Up To 100 Roads Closed As Storm Ali Hits NI
A growing number of roads across Northern Ireland are closed due to adverse weather conditions as a result of Storm Ali.
07 January 2013
Belfast International Awards Runway Contract
Belfast International Airport has awarded a contract for the resurfacing of its main runway. Local construction firm Whitemountain Quarries will undertake the work between March and May of this year. The Airport has confirmed there will be no impact on normal airport activities, due to the work taking place at night.
Belfast International Awards Runway Contract
Belfast International Airport has awarded a contract for the resurfacing of its main runway. Local construction firm Whitemountain Quarries will undertake the work between March and May of this year. The Airport has confirmed there will be no impact on normal airport activities, due to the work taking place at night.
-
Northern Ireland WeatherThis Evening and Tonight:Another cloudy and mild night with the odd spot of light drizzle. More widespread outbreaks of rain will spread southeast into western parts of Tyrone, Fermanagh and Derry late in the night. Minimum temperature 8 °C.
