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21/06/2012
Belfast Firm Is Fit For Business In Dubai
Diet Express in Belfast has teamed up with Fitness First in Dubai to help its gym members control their diets, lose weight and manage diabetes and other potentially life-threatening conditions.
The company, which employs three people at its base in Bruce Street, Belfast, took part in a recent Invest Northern Ireland mission to the United Arab Emirates and has now secured a contract to develop a bespoke weight loss programme for its new client in the United Arab Emirates.
The deal was announced by Chris Donaldson, Diet Express Managing Director, and welcomed by Dr Vicky Kell, Invest NI Trade Director. The company has also used Invest NI’s trade development centre in Dubai to develop business there.
Mr Donaldson, commenting on the contract in the Emirates, said: “Fitness First is an important client for us because it has operations throughout the Middle East. What we have done is to develop a bespoke weight loss programme to suit the specific requirements of residents of the Emirates and ex-pats currently working and living there.
"Many people in Dubai have trouble controlling their weight, partly due to the difficulties of exercising in such a hot climate. There are other lifestyle issues such as the popularity of sugary foods and beverages.
"Our focus is on healthy eating via a low glucose diet with an associated exercise programme for more effective weight loss and ongoing weight management. It also involves setting realistic goals with motivational and psychological features that encourage participants to eat healthy foods and eat in moderation."
(CD)
The company, which employs three people at its base in Bruce Street, Belfast, took part in a recent Invest Northern Ireland mission to the United Arab Emirates and has now secured a contract to develop a bespoke weight loss programme for its new client in the United Arab Emirates.
The deal was announced by Chris Donaldson, Diet Express Managing Director, and welcomed by Dr Vicky Kell, Invest NI Trade Director. The company has also used Invest NI’s trade development centre in Dubai to develop business there.
Mr Donaldson, commenting on the contract in the Emirates, said: “Fitness First is an important client for us because it has operations throughout the Middle East. What we have done is to develop a bespoke weight loss programme to suit the specific requirements of residents of the Emirates and ex-pats currently working and living there.
"Many people in Dubai have trouble controlling their weight, partly due to the difficulties of exercising in such a hot climate. There are other lifestyle issues such as the popularity of sugary foods and beverages.
"Our focus is on healthy eating via a low glucose diet with an associated exercise programme for more effective weight loss and ongoing weight management. It also involves setting realistic goals with motivational and psychological features that encourage participants to eat healthy foods and eat in moderation."
(CD)
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