Eason To Open New Store In Belfast

Eason & Son, Northern Ireland's largest retailer of books, stationery, news and magazines is delighted to announce it will open a new flagship store in the heart of Belfast city centre in June as part of an £8million investment programme in Northern Ireland.

The new Eason store at 40-46 Donegall Place will be the first concept store to incorporate a number of new initiatives across the Eason product range and they will be launched in a wholly new and innovatively designed modern Eason store.

The new and modern layout promises to bring an entirely new shopping experience for both existing and new customers. With 19,000 square feet, the store will nearly double their existing space in Belfast and in a first for Northern Ireland, there will be a Costa Coffee Café with seating for up to 42 customers on the lower ground floor.

Conor Whelan, Managing Director, Eason said: "We are excited to make this announcement. The new flagship store will be a state-of-the-art retail store in the heart of Belfast city centre. We have drawn inspiration from across the globe to deliver a wholly new retail experience for our customers and we look forward to welcoming old and new customers alike.

"The new store will be our 12th branch in Northern Ireland and demonstrates our commitment to customers in Belfast city centre and our business in Northern Ireland."

Some of the exciting new initiatives include a new children’s department where Eason have created a destination department whose design allows for children and parents to sit and enjoy reading the latest big character books for kids. Eason also prides itself on being ahead of the curve in the teen and young adult trends and have created an environment and product range to suit this growing market.

The book department will be home to a new reading room where customers will be encouraged to read and browse before buying. It will also be home to the new e-store where there will be a wide range of e-readers for customers to choose from and online access to thousands of e-books from the eason.com website. There will be a dedicated eStore expert on hand to assist customers.