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11/07/2001
SAFEWAY MAKE STRONG START TO NEW FINANCIAL YEAR
SAFEWAY has recorded significant sales increases in the first quarter of the financial year for all its retail operations throughout the province.
Overall sales, stimulated by the growth of new stores opened last year, grew by 6.3 per cent compared with last year. In addition Northern Ireland sales in June increased by 13 per cent, which were driven, according to Chairman of Safeway David Webster, by a combination of rising customer numbers and average spend.
In an effort to revamp their image, Safeway have recently launched two marketing campaigns in order to redress the supermarket balance. Their ‘Best at Fresh initiative’ shows a totally new way of merchandising that allows shoppers to see the freshness and quality of Safeway products and represents an investment in excess of £1.5 million.
Carlos Criado-Perez, Safeway Chief Executive said: “We have made a strong start to the year and we are making great progress with our ranges, particularly in fresh foods and we are accelerating our investment in reducing prices. We have just announced even more investment behind our outstanding offers with our ‘Biggest Savings Ever’ campaign, which will give Safeway customers another £120 million of savings a year and which will make Safeway’s shopping basket even cheaper.”
Peter Darroch, Area Manager for Northern Ireland said: “We are beginning to roll out our new ‘Best At Fresh’ programme throughout our twelve stores here which will see a total investment in excess of £1.5 million. ‘Best At Fresh’ lets us display the products in a way which shows them not the packaging and also gives us the opportunity to once again increase Safeway’s use of local suppliers which is at the core of our strategy.” (AMcE)
Overall sales, stimulated by the growth of new stores opened last year, grew by 6.3 per cent compared with last year. In addition Northern Ireland sales in June increased by 13 per cent, which were driven, according to Chairman of Safeway David Webster, by a combination of rising customer numbers and average spend.
In an effort to revamp their image, Safeway have recently launched two marketing campaigns in order to redress the supermarket balance. Their ‘Best at Fresh initiative’ shows a totally new way of merchandising that allows shoppers to see the freshness and quality of Safeway products and represents an investment in excess of £1.5 million.
Carlos Criado-Perez, Safeway Chief Executive said: “We have made a strong start to the year and we are making great progress with our ranges, particularly in fresh foods and we are accelerating our investment in reducing prices. We have just announced even more investment behind our outstanding offers with our ‘Biggest Savings Ever’ campaign, which will give Safeway customers another £120 million of savings a year and which will make Safeway’s shopping basket even cheaper.”
Peter Darroch, Area Manager for Northern Ireland said: “We are beginning to roll out our new ‘Best At Fresh’ programme throughout our twelve stores here which will see a total investment in excess of £1.5 million. ‘Best At Fresh’ lets us display the products in a way which shows them not the packaging and also gives us the opportunity to once again increase Safeway’s use of local suppliers which is at the core of our strategy.” (AMcE)
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Safeway reveal profit rise despite sales dip
Supermarket chain Safeway has announced an increase in profits despite an intensive programme of store refurbishment that has curtailed sales growth during the last six months. The figures shows that pre-tax profits for the year to the end of March rose by 11% to stand at £355 million, with sales increasing by 5% to £9.
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Minister consults on open-ended investment companies
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Minister consults on open-ended investment companies
The Minister for Enterprise, Trade and Investment has pledged a commitment from his department to providing a modern financial services regulatory framework in Northern Ireland relevant to the needs of local investment firms and investors.
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ASDA announce 1,200 job boost in UK
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OSD Ensure Success In Global Market
Employees at a Londonderry data research and tele-marketing centre, which has been assisted by Invest Northern Ireland, have helped to ensure the success of a big Asian investment conference.
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Northern Ireland WeatherThis Evening and Tonight:Showers, scattered in the evening, will clear by midnight leaving the night dry with clear spells. Perhaps a touch of ground frost. Cloud will spread east towards morning. Minimum temperature 2 °C.
