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05/01/2012
NI Sees Increase In Overseas Visitors
The amount of overseas visitors coming to Northern Ireland has increased, as has the amount of money they spend whilst here.
According to recent figures for the first nine months of 2011, overseas tourists to Northern Ireland rose by 6% compared with January-September 2010.
They also show that overseas visitors spent an estimated £291million during the period, an increase of 20% compared with the same period last year.
Tourism Minister Arlene Foster said: “It is encouraging to be able to report a 6% increase in overseas visitors to Northern Ireland, coupled with an increase in revenue of 20% for the first nine months of 2011. Visitor numbers and revenue generated from trips by GB residents to Northern Ireland have also increased.
"This promising performance is very timely given the recent launch of the Northern Ireland Tourist Board’s NI2012 campaign, ‘Your Time, Our Place’ and momentum will increase as we move further into 2012.
"Tourism Ireland will also be rolling out a busy programme of promotional activity to target a range of potential visitors around the world in the run-up to the London 2012 Olympic Games and will be liaising ahead of the Games with VisitLondon and VisitBritain."
Today’s figures also show that Northern Ireland residents took 1.5 million overnight trips within Northern Ireland, with an associated spend of £121 million. In the same period residents also took 1.8 million tourism day trips within Northern Ireland.
The Minister concluded: "The domestic market and the increasing popularity of the ‘staycation’ holiday is crucial to the long term sustainable growth of tourism in Northern Ireland."
(LB)
According to recent figures for the first nine months of 2011, overseas tourists to Northern Ireland rose by 6% compared with January-September 2010.
They also show that overseas visitors spent an estimated £291million during the period, an increase of 20% compared with the same period last year.
Tourism Minister Arlene Foster said: “It is encouraging to be able to report a 6% increase in overseas visitors to Northern Ireland, coupled with an increase in revenue of 20% for the first nine months of 2011. Visitor numbers and revenue generated from trips by GB residents to Northern Ireland have also increased.
"This promising performance is very timely given the recent launch of the Northern Ireland Tourist Board’s NI2012 campaign, ‘Your Time, Our Place’ and momentum will increase as we move further into 2012.
"Tourism Ireland will also be rolling out a busy programme of promotional activity to target a range of potential visitors around the world in the run-up to the London 2012 Olympic Games and will be liaising ahead of the Games with VisitLondon and VisitBritain."
Today’s figures also show that Northern Ireland residents took 1.5 million overnight trips within Northern Ireland, with an associated spend of £121 million. In the same period residents also took 1.8 million tourism day trips within Northern Ireland.
The Minister concluded: "The domestic market and the increasing popularity of the ‘staycation’ holiday is crucial to the long term sustainable growth of tourism in Northern Ireland."
(LB)
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Northern Ireland WeatherToday:The day will be very windy with strong to gale force westerly winds becoming occasionally severe along the north coast. Sunny spells will be interspersed with scattered showers. Maximum temperature 8 °C.Tonight:West to northwest gale force winds, severe along the north coast, will continue overnight. Frequent showers persist, merging into longer periods of rain at times and turning wintry. Minimum temperature 1 °C.
