03/09/2001

BT Wireless to be renamed ‘O2’

British Telecom (BT) has announced it is to rename its BT Wireless mobile phone business 'O2'.

The name change comes ahead of the demerger of the mobile business from BT, which is expected to take place in November.

The name change will eventually spell the end for the variety of well-known brands currently controlled by the BT Wireless group. These include Cellnet in the UK and Digifone in the Republic of Ireland.

BT's mobile phone internet portal Genie will also be relabelled under the new name.

The rebranding exercise will begin as soon as the demerger of BT Wireless from the rest of BT is agreed over the next few months.

The aim is to have all the mobile operations renamed O2 by spring next year.

Analysts believe the new company will be worth around £15 billion, making it large enough to go straight into the FTSE 100 index of the UK's largest companies.

The exact date of the spin-off is expected to be announced on Wednesday September 5. (MB)

Related Northern Ireland Business News Stories
Click here for the latest headlines.

05 September 2001
BT split set to take place in November
British Telecom has set Monday November 19 as the date it will split the company into two separate entities - BT and O2.
27 August 2001
BT Wireless demerger could mean jobs cuts in Republic
BT operations in the Republic of Ireland are likely to be severely hit by job losses when BT Wireless demerges from British Telecom, a report has revealed. The article, in the Sunday Business Post, revealed that up to 1,500 jobs are to go when the demerger takes place later this year.
02 November 2001
NTL joins with Orange for new mobile phone service
Leading broadband communications company, NTL has teamed up with mobile phone company Orange for the launch of a new mobile phone service. The new mobile phone service aims to compliment NTL Home’s existing portfolio of fixed line telephony, digital interactive TV, dial-up Internet and broadband internet services.
23 October 2001
Unions brand BT demerger as “insane”
The Communication Workers Union (CWU) has mounted an eleventh hour bid to save BT from inflicting “insane” damage on the company by a demerger.
24 June 2002
BT launch public wireless broadband trial
British Telecom has launched a trial of its public wireless broadband network. The trial, which begins on Monday, June 24, comes just over a month before the telecommunications company formally launches the service on August 1.