Guinness Arthur's Day Settles In Belfast

Guinness has announced Arthur's Day will return this year, with celebrations now taking place in Belfast as well as Dublin, Cork and Limerick this September.

Music fans in Northern Ireland have been promised international and Irish acts giving intimate performances in bars across Belfast as part of the celebrations, as well as in a larger studio venue in the city.

Organisers said details of the full line up for the studio event in Belfast will be announced closer to the time, however, those attending the pub events will not know which big names they are about to see until they turn up on stage on Arthur’s Day.

Tuesday's launch of Arthur's Day in Dublin featured live performances from Northern Ireland's Cashier No. 9, Aloe Blacc Paloma Faith, Ryan Sheridan and Bressie.

Speaking at the launch, Aloe Blacc said: "I am delighted to be in Dublin for the launch of Arthur’s Day. I love the idea of performing in the intimate surrounds of a pub - it's fantastic. Sharing a music experience like this with our fans will be incredible."

Tanya Clarke, Marketing Director, Diageo Island of Ireland said: "We are thrilled to announce that Arthur's Day is back, and this year even more countries will host live music events to mark the occasion with performances taking place all across the world, kick-starting right here in Dublin, the home of Guinness."

Now in its third year, the Arthur's Day promotion has proven a massive hit, leading to its extension into Irish music hubs to pubs and venues in Dublin, Cork, Limerick and Belfast.

(DW/BMcC)