Menu
28/09/2001
Tourism sector affirms commitment to ‘impact review’
Tourism Ireland, the new all-Ireland tourism body, has stressed its commitment to a full and detailed ‘impact review’ on the sector’s market potential in the aftermath of the US terror attacks.
Affirming the organisation’s commitment to a thorough analysis of the situation, Chief Executive Paul O’Toole, said: “We need to quickly study and understand all of the implications and respond to ensure that the Irish tourism industry comes through this unstable and difficult environment with the minimum of damage.”
Working with the assistance of the newly established Tourism Marketing Partnership, in the coming weeks Tourism Ireland will be studying vital factors that will contribute to successful handling of the situation, which will include a focus on the availability of air and sea access to Ireland over the next year, the economic conditions which are likely to prevail and the expected changes in consumers’ travel behaviour. Extensive consultation will also take place with key tourism interests both in Ireland and overseas to ensure that Ireland can secure a share of the available business in the tourism sector.
Mr O’Toole added: “We will also need to monitor the nature, extent and duration of the response to this terrible atrocity and gauge what further impact it may have on people travelling.
“As of now, we are putting a window of five weeks on this impact review. At this stage we hope to have all the necessary information and feedback to enable us to put the necessary action plans in place for 2002 to successfully exploit all available opportunities in existing and new markets and niches in this changed environment.”
The Northern Ireland Tourist Board and Bord Fáilte have stated that they will be supporting Tourism Ireland in this undertaking.
Both organisations are also members of the Tourism Marketing Partnership, and are currently undertaking a critical examination of the balance of their 2001 programme to ensure that any effective interim measures are implemented as soon as possible. (CL)
Affirming the organisation’s commitment to a thorough analysis of the situation, Chief Executive Paul O’Toole, said: “We need to quickly study and understand all of the implications and respond to ensure that the Irish tourism industry comes through this unstable and difficult environment with the minimum of damage.”
Working with the assistance of the newly established Tourism Marketing Partnership, in the coming weeks Tourism Ireland will be studying vital factors that will contribute to successful handling of the situation, which will include a focus on the availability of air and sea access to Ireland over the next year, the economic conditions which are likely to prevail and the expected changes in consumers’ travel behaviour. Extensive consultation will also take place with key tourism interests both in Ireland and overseas to ensure that Ireland can secure a share of the available business in the tourism sector.
Mr O’Toole added: “We will also need to monitor the nature, extent and duration of the response to this terrible atrocity and gauge what further impact it may have on people travelling.
“As of now, we are putting a window of five weeks on this impact review. At this stage we hope to have all the necessary information and feedback to enable us to put the necessary action plans in place for 2002 to successfully exploit all available opportunities in existing and new markets and niches in this changed environment.”
The Northern Ireland Tourist Board and Bord Fáilte have stated that they will be supporting Tourism Ireland in this undertaking.
Both organisations are also members of the Tourism Marketing Partnership, and are currently undertaking a critical examination of the balance of their 2001 programme to ensure that any effective interim measures are implemented as soon as possible. (CL)
Related Northern Ireland Business News Stories
Click here for the latest headlines.
03 April 2019
Networking Event To Develop Causeway Coast Tourism Experiences
A speed networking event is set to bring together all four Causeway Coastal Route (CCR) clusters to introduce their respective tourism products. Businesses will have one to one exchanges, each lasting five minutes, in a bid to foster collaborative initiatives and help entrepreneurs identify more opportunities for tourism experiences.
Networking Event To Develop Causeway Coast Tourism Experiences
A speed networking event is set to bring together all four Causeway Coastal Route (CCR) clusters to introduce their respective tourism products. Businesses will have one to one exchanges, each lasting five minutes, in a bid to foster collaborative initiatives and help entrepreneurs identify more opportunities for tourism experiences.
11 December 2002
'Ambitious' tourism marketing plans launched
Tourism Ireland has set itself a 7% growth rate target for visitors to Northern Ireland as part of its marketing plans for 2003. With responsibility for promoting the island of Ireland on the world stage, Tourism Ireland has set out ambitious plans for 2003, aiming to increase all-island visitor numbers by 5% on this year to over 7.5 million.
'Ambitious' tourism marketing plans launched
Tourism Ireland has set itself a 7% growth rate target for visitors to Northern Ireland as part of its marketing plans for 2003. With responsibility for promoting the island of Ireland on the world stage, Tourism Ireland has set out ambitious plans for 2003, aiming to increase all-island visitor numbers by 5% on this year to over 7.5 million.
28 March 2019
Tourism & Hospitality Firms To Benefit From Industry Masterclass
Tourism agencies on the island of Ireland have united to share their experiences and advice on the market with 150 local hospitality and tourism providers. The tourism market from the Republic of Ireland, France, Germany and the United States accounts for over £2 million of visitor spend in Northern Ireland.
Tourism & Hospitality Firms To Benefit From Industry Masterclass
Tourism agencies on the island of Ireland have united to share their experiences and advice on the market with 150 local hospitality and tourism providers. The tourism market from the Republic of Ireland, France, Germany and the United States accounts for over £2 million of visitor spend in Northern Ireland.
08 October 2019
Belfast Secures International Conference
Some 120 international buyers will meet in Belfast next Spring for a prestigious conference that's set to boost the local tourism economy. HelmsBriscoe will hold its European, Middle Eastern and African (EMEA) Regional Meeting in the city next March, a conference that last year secured a total of 1.27 billion dollars in meetings revenue worldwide.
Belfast Secures International Conference
Some 120 international buyers will meet in Belfast next Spring for a prestigious conference that's set to boost the local tourism economy. HelmsBriscoe will hold its European, Middle Eastern and African (EMEA) Regional Meeting in the city next March, a conference that last year secured a total of 1.27 billion dollars in meetings revenue worldwide.
30 April 2019
First Golf Tourism Convention Held In NI
Twenty seven golf tour buyers from International markets are currently in Northern Ireland to take part in the region's first ever Golf Tourism Convention.
First Golf Tourism Convention Held In NI
Twenty seven golf tour buyers from International markets are currently in Northern Ireland to take part in the region's first ever Golf Tourism Convention.
-
Northern Ireland WeatherToday:It will be cloudy again throughout the day. Mainly dry in the morning, but patchy drizzle in places, becoming more widespread and persistent in the afternoon. Freshening southwesterly winds. Maximum temperature 12 °C.Tonight:Cloudy with a spell of heavy rain pushing south through late evening and the early hours, followed by some clear spells. Minimum temperature 6 °C.
