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08/10/2010
Beck's Launch 'Music Inspires Art'
Beck's Vier has celebrated its new Music Inspires Art campaign at a launch event in Belfast this week.
The event, hosted by Tennent's Northern Ireland and attended by an audience of distinguished guests, took place at the Stiff Kitten in Belfast. It provided guests with an opportunity to witness why Beck's Vier is 'Different By Choice' and experience the brands new platform of 'Music Inspires Art'. The surprise night united leading Irish art and music talent to create original and exhilarating performances based around the four key ingredients of the premium brewed pilsner lager – water, barley, hops and yeast.
Pictured at the event is Niki MacCorquodale, Beck's Vier Brand Manager (centre) with Beck's Vier models Lee Rush and Zara Shaw.
(BMcC)
The event, hosted by Tennent's Northern Ireland and attended by an audience of distinguished guests, took place at the Stiff Kitten in Belfast. It provided guests with an opportunity to witness why Beck's Vier is 'Different By Choice' and experience the brands new platform of 'Music Inspires Art'. The surprise night united leading Irish art and music talent to create original and exhilarating performances based around the four key ingredients of the premium brewed pilsner lager – water, barley, hops and yeast.
Pictured at the event is Niki MacCorquodale, Beck's Vier Brand Manager (centre) with Beck's Vier models Lee Rush and Zara Shaw.
(BMcC)
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