10/09/2010

Flagship 'Shines' On ITV Daybreak

An NI web-based news business has been shining on national TV today with an item covering Dublin-based SmartGlass International's supply of a large area of solar control glass to the set of the newly launched ITV breakfast anchor program 'Daybreak'.

Presenter Christine Bleakley - who is herself from Co Down - introduced the short segment on an article from what was described as "Ireland's premier portal website", www.build.ie

The programme showed Belfast's Flagship Media Group's website and the article while Christine then demonstrated that the glass was real and not some 'virtual imagery'.

The story, covered online yesterday, was about SmartGlass International's work to install the large area of solar control SmartGlass for Daybreak - the new breakfast television programme for the ITV network anchored by Christine Bleakley and Adrian Chiles. Daybreak has replaced GMTV which aired its last weekday edition on Friday 3 September.

The new central London studio with its floor to ceiling windows offers an unrivalled view over the city skyline from Saint Paul's to the 'Gherkin' and far beyond.

SmartGlass International was called in to design and install a solar control glazing system that would combat the negative effects of direct sunlight including glare and heat.

SPD SmartGlass offered the perfect solution and was installed in approximately 100 window panes.

The glass facade can now be automatically dimmed from clear to dark controlling glare and solar heat gain while protecting the studio inhabitants from the damaging effects of UV.

(BMcC/KMcA)

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