13/12/2001

CIM international chair goes to local man

The Chartered Institute of Marketing (CIM) has seen a major shake-up in its governance structure, driven mainly by growing internationalism, with its New International Chairman coming from Northern Ireland.

Mike Johnston, who is Chief Executive of the Dairy Council for Northern Ireland, took over as International Chairman of CIM at its AGM on December 11.

In commenting on the new governance structure Mr Johnston said: “I will ensure CIM punches its weight”. He added: “It’s about time employers wakened up to what they’re missing if they don’t employ a CIM member for their marketing jobs. We have members who have considerable potential to contribute to improved performance within firms.

“To be a member of CIM means that you have had to demonstrate academic ability and knowledge of Marketing. On top of this a member has at least two years practical Marketing experience. That’s the definition of a CIM member.”

In looking forward to his role as International Chairman, Mr Johnston said there would be both challenges and opportunities ahead but the real challenges were to ensure the new structure were tightly controlled.

However he stressed the opportunities were enormous CIM would bring to champion marketing and the benefits it would deliver for firms. (MB)

Related Northern Ireland Business News Stories
Click here for the latest headlines.

15 October 2001
Everyone’s a winner at the CIM NI Marketing Awards
Nambarrie Tea Company Ltd has picked up the top prize at the prestigious 2001 CIM NI Marketing Awards at the Culloden Hotel. Winning the premier LEDU-backed Marketing Excellence Award, the tea manufacturer also bagged the top prize in the Marketing Communications Award, sponsored by Yellow pages.
30 July 2018
Event To Highlight Benefits Of QUB Marketing Interns
The Chartered Institute of Marketing (CIM) have announced an event to present guidance and case studies for employers on how to avail of a Queen's University Belfast (QUB) marketing intern. QUB's MSc in Marketing is part of the CIM Gateway Programme. Local Employers can offer students on this postgraduate degree a placement from May-September 2019.
21 January 2003
Belfast marketing lecturer voted top of the class
The Chartered Institute of Marketing (CIM) has announced the winner of the 2003 Marketing Lecturer of the year award. Ms Frances Smyth who lectures at Belfast Institute of Further & Higher Education was chosen for the award based on her ability and willingness to 'go that extra mile'.
11 November 2002
Top marks for marketing lecturers
The Chartered Institute of Marketing (CIM) has launched its search for the ‘Marketing Lecturer Of The Year’ in order to recognise the profession's unsung heroes who go that extra mile to shape the future of their students.
13 June 2002
Camelot CEO addresses CIM Lecture in Belfast
On a recent visit to Belfast, Dianne Thompson, the CEO of Camelot, told over 100 local business people that successful marketing is much more than just keeping your fingers crossed.