04/05/2010

All New Mitsubishi ASX

Mitsubishi Motors has announced an all-new urban crossover vehicle, the ASX.

Mitsubishi’s Managing Director, Lance Bradley, said: "This is the right car, at the right time, at the right price and specification. The CO2 reducing technologies will appeal to fleets, user-choosers and retail customers alike – indeed, early customer reaction has been very positive with advance orders already taken."

"We’re targeting customers who would traditionally buy a C-segment car, such as the VW Golf and Ford Focus, but also people looking to down-size from their SUV or family estate car. With the ASX you really do get the best of every world."

"It’s a game-changer for us, which could easily become a new 'hero' vehicle for the brand and heralds the advent of our new ‘Intelligent Motion’ philosophy," he added.

The UK launch of the ASX and "Intelligent Motion" is scheduled for June at the Bristol Hotel, Bristol Quays, Somerset.


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