Seat Celebrates What Car? Driving School Deal

Hard on the heels of its impressive 500-car fleet deal with British Gas SEAT is today celebrating another headline-grabbing agreement.

The Spanish brand has secured an exclusive two-year contract to supply Ibizas to the newly-launched What Car? Driving School.

The deal will see What Car? Driving School’s nationwide network of franchised instructors slip behind the wheel of one of a range of stylish new Ibiza 5drs.

After looking at a number of manufacturers, the new venture opted for SEAT.

Andy Mitchell, What Car? Driving School Sales and Marketing Director, said: "We had a very demanding requirement for cars that tick all the obvious boxes of reliability, quality, safety and economy.

"However we also wanted to factor in our instructors’ and learners’ requirements for style and ‘kerbside appeal and that, crucially, is where the SEAT Ibiza stands out."

SEAT UK’s National Fleet Sales Manager Sally Livingstone negotiated the 250-car agreement. She said: "The opportunity to support this impressive new venture by one of the UK’s premier motoring brands is a fantastic coup for SEAT.

"I’m sure the school’s network of instructors, and their pupils, will be delighted with their Ibiza experience and I look forward to seeing these distinctive cars appearing across the country."

The new What Car? Driving School launched towards the end of 2009 with the simple aim of becoming the best driving school in Britain. Using only fully qualified Driving Standards Agency Approved Driving Instructors, the school pledges a trusted driver training solution that satisfies demanding customers’ requirements.

(LB/GK)