Menu
08/04/2010
Sales Record At Mazda UK
Mazda UK broke the 50,000 annual sales barrier for only the second time in its history for the fiscal year 2009 to 2010.
The month also marked the company’s second best March for passenger car sales with customers driving away in more than 10,000 new Mazda vehicles.
"While the scrappage scheme played some part in pushing the company to new heights, it was only about 17% of the month’s total sales," said Jeremy Thomson, managing director for Mazda UK.
"What has really driven our sales is a very healthy retail mix with 70% of total sales to private buyers, well ahead of the industry average of around 55%."
This shows the "tremendous underlying strength" of the brand, its products and dealer network, highlighted Mr Thomson.
Mazda UK’s policy of focusing on its core retail customers and profitable small fleet business is also helping dealers make money – return on sales for Mazda’s 154-strong dealer network is some 50 percent higher than the industry average, he said.
Mazda2 has been a star performer for the brand with total sales for the financial year to March topping 20,000, which is some 7,000 more than in financial year April 2008 to March 2009.
One of the surprises in this recession year has been the legendary Mazda MX-5 where sales of 5,000 – one in ten of Mazda’s total – were only 600 down on the previous year. “The MX-5 has proved surprisingly recession proof and is a real brand icon for us,” said Thomson.
Mazda’s success in March saw it grab a 2.6% slice of the UK market, up from 2.4% during most of the previous 12 months.
(PR)
The month also marked the company’s second best March for passenger car sales with customers driving away in more than 10,000 new Mazda vehicles.
"While the scrappage scheme played some part in pushing the company to new heights, it was only about 17% of the month’s total sales," said Jeremy Thomson, managing director for Mazda UK.
"What has really driven our sales is a very healthy retail mix with 70% of total sales to private buyers, well ahead of the industry average of around 55%."
This shows the "tremendous underlying strength" of the brand, its products and dealer network, highlighted Mr Thomson.
Mazda UK’s policy of focusing on its core retail customers and profitable small fleet business is also helping dealers make money – return on sales for Mazda’s 154-strong dealer network is some 50 percent higher than the industry average, he said.
Mazda2 has been a star performer for the brand with total sales for the financial year to March topping 20,000, which is some 7,000 more than in financial year April 2008 to March 2009.
One of the surprises in this recession year has been the legendary Mazda MX-5 where sales of 5,000 – one in ten of Mazda’s total – were only 600 down on the previous year. “The MX-5 has proved surprisingly recession proof and is a real brand icon for us,” said Thomson.
Mazda’s success in March saw it grab a 2.6% slice of the UK market, up from 2.4% during most of the previous 12 months.
(PR)
Related Northern Ireland Motoring News Stories
Click here for the latest headlines.
17 February 2010
Strong NI Mazda Sales
Mazda’s Northern Ireland dealers made a storming start to 2010, lifting the company’s market share to 3.43%, its highest level since October 2008 and well above 2009 levels.
Strong NI Mazda Sales
Mazda’s Northern Ireland dealers made a storming start to 2010, lifting the company’s market share to 3.43%, its highest level since October 2008 and well above 2009 levels.
05 October 2011
Mazda Scores For Ulster Rugby
A mainstream motor manufacturer has been scoring points with a major sporting name in Northern Ireland. Mazda UK has been appointed as the 'Official Vehicle Partner' for Ulster Rugby. As part of a three-year sponsorship agreement, Mazda UK will supply cars to the Club's players and staff.
Mazda Scores For Ulster Rugby
A mainstream motor manufacturer has been scoring points with a major sporting name in Northern Ireland. Mazda UK has been appointed as the 'Official Vehicle Partner' for Ulster Rugby. As part of a three-year sponsorship agreement, Mazda UK will supply cars to the Club's players and staff.
11 February 2010
Anniversary Mazada MX-5
To celebrate the 20th anniversary of the world’s best-selling two-seater roadster going on sale in the UK, Mazda has introduced a special version of the legendary Mazda MX-5 sportscar called, appropriately, the ‘Mazda MX-5 20th Anniversary Limited Edition’.
Anniversary Mazada MX-5
To celebrate the 20th anniversary of the world’s best-selling two-seater roadster going on sale in the UK, Mazda has introduced a special version of the legendary Mazda MX-5 sportscar called, appropriately, the ‘Mazda MX-5 20th Anniversary Limited Edition’.
30 March 2010
Nissan Sales And Exports Up
Nissan has announced its production, sales and export figures for February. Global production in February was up considerably by 72.4% year-on-year to 270,366 units. Production in Japan saw a significant increase of 121.3% year-on-year to 97,109 units due to increased output of the Fuga, Serena and other export models.
Nissan Sales And Exports Up
Nissan has announced its production, sales and export figures for February. Global production in February was up considerably by 72.4% year-on-year to 270,366 units. Production in Japan saw a significant increase of 121.3% year-on-year to 97,109 units due to increased output of the Fuga, Serena and other export models.
09 April 2010
Ford Fiesta Tops UK Car Sales
Strong demand for Ford's best-ever product line-up has helped to increase the blue oval brand's UK market lead during March's changeover to the "10" plate. Ford's UK sales lead for the month, and for the year to date, has increased by more than 50% compared with 2009. Ford car sales, at 62,075, were up 18.7% compared with March 2009.
Ford Fiesta Tops UK Car Sales
Strong demand for Ford's best-ever product line-up has helped to increase the blue oval brand's UK market lead during March's changeover to the "10" plate. Ford's UK sales lead for the month, and for the year to date, has increased by more than 50% compared with 2009. Ford car sales, at 62,075, were up 18.7% compared with March 2009.
-
Northern Ireland WeatherToday:Early mist and fog clearing to leave a dry and mainly sunny day, although patchy cloud possible through County Down. Warmest in the west with light east or northeast winds. Maximum temperature 20 °C.Tonight:Dry and bright at first but some areas of low cloud developing through the evening and overnight, particularly over southern counties and the north Antrim hills. Minimum temperature 10 °C.
