31/03/2010

New McLaren Configurator

Designed around the driver’ has been the prevailing concept for the MP4-12C.

From today future customers and sports car enthusiasts alike are able to put themselves in the driving seat of this truly innovative new high-performance sports car and specify their ideal 12C using an interactive online car configurator.

Having driven 12C Experimental Prototype (XP) vehicles, and made an appearance at the recent launch of McLaren Automotive to the world’s media, 2009 Formula 1 World Champion Jenson Button and 2008 World Champion Lewis Hamilton were keen to be the first to specify their ideal 12Cs.

The configurator was developed using data obtained from theMcLaren Automotive design and engineering teams at the McLaren Technology Centre in Woking, England.

The 12C configurator will link to McLaren Automotive’s 35 retail outlets in 19 countries across the globe when retailers are appointed from May 2010 and brings McLaren’s innovative automotive technology closer to its first customers. It allows them to enjoy specifying their preferred 12C options from a range that literally offers millions of combinations.

A choice of 17 different high-grade exterior paint finishes begin with Blue, Silver and White available as standard on the 12C.

A further eight may be selected from the Special range of finishes, which includes McLaren Orange, a solid hue which was the signature colour of McLaren race cars in the 1960s and 1970s.

A choice of six Elite exterior colours is available for buyers seeking the very highest quality paint finish on their 12C.

Unique to the 12C is a ‘Driver Zone’ interior option. In addition to combining Alcantara, leather and carbon inside the cabin for both driver and passenger, owners are able to further personalise the area immediately around the driver.

Performance upgrades include a lightweight sports exhaust system, carbon ceramic brake discs, polished-finish calipers and two different lightweight forged wheel options. Mirror casings, engine bay panels and engine covers are all available in carbon fibre.

In the centre of the cabin, the 12C’s portrait touch-screen gives driver and passenger access to a bespoke on-board entertainment, media and communication system.

(PR)

Related Northern Ireland Motoring News Stories
Click here for the latest headlines.

19 March 2010
New £40m McLaren Production Centre
Major investment and job opportunities in the UK’s high-tech manufacturing industry were confirmed today, as McLaren Automotive announced details of its range of innovative high-performance sports cars and the start of construction of the McLaren Production Centre (MPC).
16 December 2009
Motor Finance Growth Cautiously Welcomed
New motor finance statistics have shown a strong demand from consumers for new cars, according to Finance & Leasing Association (FLA). But motor finance providers have remained cautious about the prospects for 2010 as the UK slowly recovers from recession.
03 March 2010
'Forward-Thinking' Cygnet Concept
The Aston Martin Cygnet Concept is a bold step towards a new form of transportation; the luxury commuter car, a form of personal transportation that sees the company's core values engage with a new environment.
28 January 2010
Kia Gears Up For Sports Car Challenge
Following six months of round-the-clock vehicle build-up and testing in preparation for the 2010 GRAND-AM Continental Tyre Sports Car Challenge season, Kia Motors’ first-ever US motorsports program reaches the track later this week with two Forte Koups competing in the ‘Fresh From Florida 200’ at Daytona International Speedway on 29 January.
16 April 2010
New Home For The Audi R8 LMS
The Audi customer sport programme launched in 2008 has entered a new phase with the inauguration of a dedicated customer sport centre in the direct vicinity of Audi Sport.