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30/03/2010
Top Award For Fiat Playlist
The Fiat 500C Feelgood Playlist has won a top category in this year’s MediaGuardian Innovation Awards.
The Playlist – in which music lovers choose favourite tracks that can be shared and enjoyed by others – has taken the Community Engagement category in the prestigious awards, held recently in London.
Last year Fiat, together with digital agency AKQA and media organisation Mediaedge:cia, teamed up with Spotify, the digital music service, to create the Feelgood Playlist – possibly the world’s greatest collection of summer tunes for the Fiat 500C.
In September users were asked to whittle down the list to create the Fiat 500C Feelgood 50 – a perfect selection to enjoy on the move.
"The idea behind the Playlist was to promote the new 500C to a fresh audience of ‘free-thinkers’," said Elena Bernardelli, marketing director, Fiat Group Automobiles UK & Ireland.
"And not only have we managed to achieve that, but we have won the backing of the industry too, as these important MediaGuardian awards show. I am delighted that we have won this accolade as we move forward with more ideas for Fiat 500 and 500C."
The Fiat 500C starts at £12,300 (OTR) for the 1.2 Pop, rising to £16,100 (OTR) for the 1.3 16v MultiJet Lounge.
(PR/GK)
The Playlist – in which music lovers choose favourite tracks that can be shared and enjoyed by others – has taken the Community Engagement category in the prestigious awards, held recently in London.
Last year Fiat, together with digital agency AKQA and media organisation Mediaedge:cia, teamed up with Spotify, the digital music service, to create the Feelgood Playlist – possibly the world’s greatest collection of summer tunes for the Fiat 500C.
In September users were asked to whittle down the list to create the Fiat 500C Feelgood 50 – a perfect selection to enjoy on the move.
"The idea behind the Playlist was to promote the new 500C to a fresh audience of ‘free-thinkers’," said Elena Bernardelli, marketing director, Fiat Group Automobiles UK & Ireland.
"And not only have we managed to achieve that, but we have won the backing of the industry too, as these important MediaGuardian awards show. I am delighted that we have won this accolade as we move forward with more ideas for Fiat 500 and 500C."
The Fiat 500C starts at £12,300 (OTR) for the 1.2 Pop, rising to £16,100 (OTR) for the 1.3 16v MultiJet Lounge.
(PR/GK)
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19 April 2010
Fiat 500C Playlist Takes Number One Spot Again
The Fiat 500C Feelgood Playlist has won another honour for its innovative approach to music sharing – this time in the Revolution Awards 2010. The Playlist – in which music lovers choose favourite tracks that can be shared and enjoyed by others – has taken the Automotive category in the important awards, held recently in London.
Fiat 500C Playlist Takes Number One Spot Again
The Fiat 500C Feelgood Playlist has won another honour for its innovative approach to music sharing – this time in the Revolution Awards 2010. The Playlist – in which music lovers choose favourite tracks that can be shared and enjoyed by others – has taken the Automotive category in the important awards, held recently in London.
24 March 2010
Zero-emission Fiat 500EV
Chrysler Group LLC today announced its plans to engineer and produce a pure electric vehicle using the Fiat 500 platform.
Zero-emission Fiat 500EV
Chrysler Group LLC today announced its plans to engineer and produce a pure electric vehicle using the Fiat 500 platform.
15 March 2010
Fiat 500 Pink Goes 'Topless'
When Fiat launched the striking new 500 Pink in January, the convertible 500C Pink wasn't too far behind. Even more limited than the hatchback version – just 300 examples will be available in the UK compared with 500 of the hatchbacks – the 500C Pink adds a stylish new twist to the chic supermini.
Fiat 500 Pink Goes 'Topless'
When Fiat launched the striking new 500 Pink in January, the convertible 500C Pink wasn't too far behind. Even more limited than the hatchback version – just 300 examples will be available in the UK compared with 500 of the hatchbacks – the 500C Pink adds a stylish new twist to the chic supermini.
15 April 2010
Scudo And Fiorino Scoop iVan Awards
Two more top honours have been handed to Fiat Professional UK as the company’s vans continue to boost its trophy cabinet. Latest recognition of Fiat Professional vehicles came at the iVan Awards 2010, held during the Commercial Vehicle Operator Show, in Birmingham’s NEC.
Scudo And Fiorino Scoop iVan Awards
Two more top honours have been handed to Fiat Professional UK as the company’s vans continue to boost its trophy cabinet. Latest recognition of Fiat Professional vehicles came at the iVan Awards 2010, held during the Commercial Vehicle Operator Show, in Birmingham’s NEC.
09 February 2010
British Cycling Welcomes Fiat Deal
Fiat has become the official supplier to British Cycling, which includes the Great Britain Cycling and Para-Cycling Teams. As part of the deal, Fiat Group Automobiles UK Ltd will be the sole supplier of Fiat cars for British Cycling activities and programmes for the next three years.
British Cycling Welcomes Fiat Deal
Fiat has become the official supplier to British Cycling, which includes the Great Britain Cycling and Para-Cycling Teams. As part of the deal, Fiat Group Automobiles UK Ltd will be the sole supplier of Fiat cars for British Cycling activities and programmes for the next three years.
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