22/03/2010

Up To £2,000 Savings On Mazdas

Now that the Government scrappage fund has come to an end, each manufacturer is approaching the market in a different way with a number of complex scrappage schemes that rely on an old vehicle to exchange or scrap.

Mazda has taken a different but simple approach, which is to make offers available to all customers, ensuring anyone who wants to buy a new Mazda can benefit from a great deal at a fair price, it says.

"The Government scrappage scheme was a great way to get new customers into the showroom and remove some of the older, less environmentally friendly cars from the road," said Mark Cameron, Sales and Marketing Director, Mazda UK.

"We benefited from the scheme taking more than our fair share of the scrappage market, but it did discriminate against anyone who did not have a 10 year old car to scrap.

"At Mazda we have decided to make our post scrappage offers simple to understand, fair and equitable for all," he said.

"It does not depend on having an aged car and is open to all customers, ensuring anyone who wants to buy a new Mazda can get a great deal and purchase their perfect car at a fair price."

Mazda participated in the Government’s scrappage scheme from the start, resulting in over 10,000 additional customers enjoying the benefits of Mazda ownership.

Bucking the trend of the economic downturn, Mazda UK achieved its third best year in 2009 since the marque arrived in Britain in the 1960s and saw its retail market share reach its highest ever at 2.4%.

Meanwhile, the brand achieved its eighth consecutive year of growth in the UK; a feat that no other major car brand has achieved.

(PR/GK)

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