15/03/2010

Fiat 500 Pink Goes 'Topless'

When Fiat launched the striking new 500 Pink in January, the convertible 500C Pink wasn't too far behind.

Even more limited than the hatchback version – just 300 examples will be available in the UK compared with 500 of the hatchbacks – the 500C Pink adds a stylish new twist to the chic supermini.

One of several limited edition Fiat 500 models planned for 2010, the 500C Pink will appeal mainly to people wishing to stand out from the crowd – while enjoying fresh air motoring.

Based on the 1.2 Pop specification, the Fiat 500C Pink features Special Pink colour; 16-inch alloy wheels with Chrome trim; Side rubbing strip with 500 badge; Body coloured door mirrors; Leather steering wheel and Leather gear knob; Special carpet mats; Pink key cover; Split folding rear seat and the Blue&Me infotainment.

With an on the road price of £13,500 – the 500C Pink costs just £1,200 more than a regular 1.2 Pop convertible, yet includes £1,870 worth of extra equipment.

"We reacted to customers’ requests earlier this year when we gave them the 500 Pink, and I believe we will find a new group of fans with the 500C version of this limited edition car,” said Elena Bernardelli, Marketing Director, Fiat Group Automobiles UK and Ireland.

(BMcC/GK)

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