03/03/2010

All New Kia Sportage

With a new bodyshell, new engines and fresh, bold styling that introduces a new kind of dynamic aesthetics, the latest Kia Sportage is an urban-friendly compact SUV for today’s families – consuming less fuel and emitting less CO2.

Longer, wider and lower than the previous model - by 90 mm, 15 mm and 60 mm respectively - the all-new design successfully retains the key SUV features – a commanding driving position, heightened sense of security and powerful road presence – that made the second-generation Kia Sportage so popular.

The second-generation Sportage was introduced in 2004 and marked a huge step forward for Kia. Over the next six years, it attracted thousands of new customers to Kia, and achieved global sales of more than 860,000 units – including 150,000 units in Western Europe.

Now, under the direction of Kia’s Chief Design Officer Peter Schreyer, the Kia design teams have created a third-generation Sportage incorporating Kia’s new design DNA and many features from the 2007 Kia Kue concept car, to be immediately identifiable and to stand out from potential rivals in an increasingly crowded segment.

"With the all-new Sportage, we have created a five-seat compact SUV with maximized customer appeal. It is urban-friendly and fully in tune with changing consumer expectations and demands," said Hyoung-Keun Lee, President, Kia Motors Corporation.

"Despite the recent and ongoing global economic difficulties, Kia’s market research indicates that demand for C-segment SUVs in Europe will grow steadily over the next five years as customers down-size their vehicles and new models focus attention on the segment.

"Customer response to the new Sportage in Europe has been entirely positive and we are confident that our latest model will significantly increase Kia’s share of the compact SUV market," concluded Mr Lee.

New Sportage has an aerodynamic drag figure of Cd 0.37 - down from 0.40 - and a reduction in weight of 91 kg compared with the previous model enhancing fuel economy and refinement.

(PR/GK)

Related Northern Ireland Motoring News Stories
Click here for the latest headlines.

03 February 2010
New Kia Set For March Reveal
The all-new Kia Sportage will show a dramatic shift in design direction when it makes its world premiere at the Geneva Motor Show on 2 March, 2010.
18 March 2010
New Kia With Seven Year Scheme
Kia Motors is extending the benefits of the UK scrappage scheme with the introduction of Seven Year Switch, offering owners of cars over seven years old the chance to trade up to a new Kia, take home a seven year warranty and save up to £2,000 off the list price.
07 April 2010
New Look D-segment Kia
Kia Motors Corporation is celebrating the world premiere of its all-new Optima D-segment saloon at the New York International Auto Show today.
08 January 2010
Kia 'Smashes' Sales Records
With sales of 50,636 vehicles in 2009 Kia Motors (UK) Ltd, has smashed records for the brand both in Britain and across Europe. This is the first time any Kia subsidiary has broken the 50,000 sales mark in any European country and in the UK it represents a massive boost for the brand’s recognition and popularity amongst new car buyers.
21 January 2010
Kia 'Ray' Gets A 'Plug'
As Governments and motorists keep up the interest levels in an electric-car future Kia Motors Corporation has revealed the first preview rendering of its latest concept car – called Ray – which will make its global debut at the 2010 Chicago Auto Show next month.