22/02/2010

Geneva Launch For Ford C-Car

Ford's all-new C-car makes its European debut at next month's Geneva show, alongside final versions of C-MAX and Grand C-MAX which go on sale this year.

There are also further product enhancements for the Ford Kuga and Mondeo and more options revealed for the new S-MAX and Galaxy.

The all-new Ford C-MAX family provides two of the star attractions presented by Ford Motor Company at the 2010 Geneva International Motor Show.

The C-MAX family brings new levels of style and desirability to the compact Multi-Activity Vehicle (MAV) market.

Ford's C-segment MAV customers now have the choice of a new five-seat C-MAX or a distinctive new seven-seat Grand C-MAX, which features twin sliding doors and innovative seat design to provide outstanding space and flexibility.

At Geneva, the interior of the five-seat C-MAX is revealed for the first time.

It features a coupe-like, sweeping roofline which falls off to the rear, but without compromising the comfort and practicality of the vehicle.

The seven-seat model features a higher roofline and thinner pillars which emphasise the generous room and visibility on offer within the cabin.

The all-new C-MAX cockpit will represent the next generation of Ford's human machine interface (HMI) system.

The key elements of this technology are two five-way toggle switches on the steering wheel, which control two main vehicle displays: one in the instrument cluster and the second mounted in a high position in the centre console.

This simple, intuitive control system enables the driver to operate the key vehicle features while keeping both hands on the wheel, and with a minimum of distraction.

Fuel-efficient, low-CO2 powertrains for the C-MAX range include the new 1.6-litre Ford EcoBoost petrol engine and updated 1.6- and 2.0-litre Duratorq TDCi diesel engines.

"The launch of the new C-MAX range is highly significant, and shows customers worldwide that they can expect some truly exciting designs as we roll out our new global range of medium cars," said John Fleming. "The new C-MAX is just the start – with the next-generation Focus coming quickly after, we look forward to revealing more of the story in the very near future."

(PR/BMcC)

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